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The Capital Region s brand is getting a makeover
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The Center for Economic Growth and Alliance for the Creative Economy, as well as other local agencies, released a new brand and talent attraction campaign for the region on Tuesday morning, hoping to recruit new residents to the area.
The campaign, called CapNY, short for “Capable of Anything,” aims to sell the eight counties of the Capital Region Albany, Columbia, Greene, Rensselaer, Saratoga, Schenectady, Warren, and Washington as one cohesive metropolitan area with over one million residents cumulatively. It includes a new website, social media channels, and social media targeted ads for young professionals in New York City and Boston.
ALBANY, N.Y. â The Center for Economic Growth (CEG) and the Alliance for the Creative Economy (ACE) announced a new initiative on Tuesday morning designed to attract new residents and new talents to the Capital Region. The announcement, held online, unveiled the new brand that the Capital Region has been labeled with: CapNY.
The branding work by ACE informs the CEG-lead talent attraction campaign that includes a new website and social media channels, along with social media placements targeted at young professionals. The idea to create a brand came from ACEâs early conversations among the regionâs creative and business communities and the fact that the region does not have a way to talk about itself.
ALBANY — Katie Newcombe has found her niche in the economic development world: working to benefit an entire region rather than a single town, city or county.