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CapNY launched as new branding effort for Capital Region | The Daily Gazette
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ALBANY A new campaign launched Tuesday promotes the Capital Region’s identity in hopes of creating an identity and a draw for new residents.
CapNY is a joint venture of the Center for Economic Growth and Alliance for the Creative Economy designed to attract and retain young talent here by accentuating the area’s highlights.
The tagline of the branding effort “Capable of Anything” is at once the promotion and the message itself.
Three area creative agencies Collectiveffort, Fingerpaint and Overit joined the effort.
The eight-county Capital Region ranges from the state Capitol to rural farms and is home to a diverse population of just over 1 million people. The CapNY brand is an opportunity to tell a cohesive story about the region and its values, organizers say, and in so doing, distinguish it from other metropolitan regions.
Apr 7, 2021
Photo: Getty Images
The eight-county area previously known as the Capital Region is the subject of a new branding campaign created by The Center for Economic Growth and Alliance for the Creative Economy called CapNY, aimed at attracting more Millennials and Gen Z transplants from larger cities like NYC and Boston.
It stands for Capable of Anything and aims to showcase all the area has to offer, including more affordable housing, great schools and strong job market.
While it may be an appealing option to those already paying high taxes in cities like NYC or Boston, how can CapNY compete with lower taxed, and highly desirable cities that Millennials and Gen Z have been flocking to like Austin, TX and St. Petersburgh, FL?