New Nike ad celebrates being rubbish at sport
Nike’s new ad is part of a campaign titled Play New, which emphasises the joy of taking part in sport, even if you’re a bit crap at it 10/05/2021 9:07 am
Gone are the earnest voiceovers and the gripping tales of winning against the odds. Instead, the tone of the latest commercial from Nike is, well, kind of kooky.
Titled Play New, the spot is the first piece of work in a larger campaign which aims to find “joy in movement, play and competition”. While it features big name athletes including Sabrina Ionescu, Dina Asher-Smith and Blake Leeper, the spot doesn’t show them excelling at the sports we know them for but instead trying out something new and missing shots, falling over and generally messing it up.
Share Via:
Another ad also celebrates the spirit of unselfish sportsmanship in an ad for the Tokyo Olympics.
Procter & Gamble has launched its Olympic Games Tokyo 2020 campaign inspired by the many Olympic and Paralympic athletes who are stepping up to take action for good, making a positive difference in their communities. These athletes are the focus of the âLead with Loveâ consumer campaign, which unites P&Gâs longstanding Citizenship efforts of Community Impact, Equality & Inclusion, and Environmental Sustainability.
In a release, P&G mentions that it believes that the Olympic Games have tremendous power to unite the world through sport; in Tokyo, and in partnership with the International Olympic Committee, P&G is celebrating athletes and their acts of good.
After many years in advertising and 17 years at W+K, I just felt like it was time for a change, Christie tells Ad Age. I was thinking about life post-Covid and what I wanted to do. I love Wieden, I feel like my time here has been very successful, and I had no interest in working at another agency. I ve always loved literature but never had the opportunity to study it. Now seems like a good time to swap studying Byron Sharp and Peter Field for studying Chaucer and Shakespeare.
“Neil Christie is the original Wieden+Kennedy optimist, said W+K President Colleen DeCourcy in a statement. Seventeen years ago, when we needed help in the London market, he took us on and built a world-renowned agency. Neil was the smart one who made it possible for everyone else to walk in stupid every day, and our dependence on him has been deep and genuine. Thank you, Neil. You’ll be missed by us all.”
BBH London nabs BBC Creative’s Helen Rhodes for ECD role
Rhodes will return to agency life after two years at the BBC.
by Brittaney Kiefer
Sign in to continue
Free email bulletins
April 8 2021, 2:56 pm | BY Kim Shaw | No Comments
The big winners of the ADFEST 2021 Lotus Awards were announced moments ago at today’s online ceremony. With 62 jurors, the judging process was guided by Grand Jury President Judy John, Global Chief Creative Officer at Edelman, Toronto.
Jimmy Lam, President of ADFEST, said: “We would like to thank everyone who entered ADFEST 2021 in spite of the challenges we faced as an industry last year. We thank you for sharing your ideas with the world and for showing how in dark times, the most innovative creative ideas shine bright.”
ADFEST’s highest accolade is the ‘Grande’ trophy and only 4 of these Grande awards were awarded this year: