Those with iOS devices may have noticed a new pop-up while launching a newly installed application. The message puts in simple words whether you, the user, wish to allow the said application to “track your activity across other companies’ apps and websites?” Given the growing concern for online privacy, many may have instinctively denied permission, knowing little what it was all about. This instinctive behavior is now a major cause of concern for the tech world. Mobile operating systems allow app companies to track all sorts of user activity on handsets. This includes the apps they use, time spent on each app, new apps installed, mobile screen-time and so on. These metrics advise algorithms that show in-app advertisement, and form the back-bone of the $400 billion mobile ad industry.
Plus, how to adjust your expectations and campaigns for iOS 14
Carolyn Lyden on April 27, 2021 at 10:00 am
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Apple s new privacy push angers Facebook - but called a defining moment by NZ Privacy Commissioner
29 Jan, 2021 04:27 AM
7 minutes to read
Apple CEO Tim Cook speaking at the Computers, Privacy and Data Protection conference. Video / Supplied
OPINION:
Apple marked International Data Privacy Day by announcing a new privacy push. A pending update to iOS (the software that runs iPhones and iPads), due next spring, will require apps to get a user s permission before tracking their data across apps or websites owned by other companies.
It follows another recent Apple initiative: requiring app makers to display nutrition -style labels on apps in its App Store - designed to reveal at a glance what personal data is collected by any piece of software, and what it does with it.