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Apple To Release Much-Contested User Privacy Controls In Next iOS 14 Beta

Apple To Release Much-Contested User Privacy Controls In Next iOS 14 Beta Image credit: Mikaela Shannon/Unsplash Apple’s much contested privacy feature that will require app developers to seek permission from users to track them for ad targeting will be launched with the next iOS 14 beta, the company has said. The iPhone maker is planning to release the feature to all some time this spring, The Verge reported on Thursday. While Apple has positioned the feature as a safeguard for user privacy, it has also faced criticism from others including Facebook which runs ad networks. Besides those that run ad networks, the new policy is also expected to hurt the bottom lines of those companies paying for the ads.

Google says iOS privacy summaries will arrive when its apps are updated

Image: Apple It has been over a month since Apple began publishing privacy summaries in all of its app stores across iOS, iPadOS, macOS, watchOS, and tvOS, with developers now needing to answer a questionnaire as part of submitting an app or update but there has been one big tech giant-sized exception not providing new information for users, Google. In a blog post on Wednesday, Google said it would supply information to Apple when its apps are updated. As our iOS apps are updated with new features or bug fixes, you ll see updates to our app page listings that include the new App Privacy Details, Google Ads group product manager Christophe Combette wrote.

Apple to crack down on tracking iPhone users

Apple says it will roll out a new privacy control in the spring to prevent iPhone apps from secretly shadowing people. The delay in its anticipated rollout aims to placate Facebook and other digital services that depend on such data surveillance to help sell ads. Although Apple did not provide a specific date, the general timetable disclosed on Thursday means a long-awaited feature known as App Tracking Transparency will be part of an iPhone software update likely to arrive in late March or some point in April. After delaying the planned September introduction of the safeguard amid a Facebook-led outcry, Apple had previously said it would come out early this year.

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