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The Product of the Year award is the largest consumer-voted award for product innovation, with 40,000 consumers casting their votes for the best products in different categories.
But with shoppers spending less time in the supermarket than ever, which products are designed to thrive on the online digital shelf?
Vizit, “the world s first Visual Intelligence company,” did just using the company’s proprietary artificial intelligence (AI)-powered image analysis software on all 41 of the 2021 Product of the Year award winners. The winners were as analyzed through the lens of three major retailer audiences Amazon, Walmart, Target to determine the most visually effective product and packaging designs.
The importance of digital shelf impact cannot be overstated in today’s online, ecommerce-driven omnichannel market.
The Visual Brand Performance Platform from Vizit, “the world s first Visual Intelligence company,” offers a revolutionary technology that helps global consumer brands drive higher sales by optimizing their visual content and designs.
Vizit generously undertook a project for us: It sourced 400 images from more than 30 brands and 50 household cleaning spray products, then narrowed the set to nine popular “refillable” cleaning spray products. These were were assessed by the AI-generated shoppers of three popular online retailers: Amazon, Target, and Walmart. The products included Blueland, a relative newcomer to the market that gained national attention on Shark Tank.
The importance of digital shelf impact cannot be overstated in today’s online, ecommerce-driven omnichannel market.
The Visual Brand Performance Platform from Vizit, “the world s first Visual Intelligence company,” offers a revolutionary technology that helps global consumer brands drive higher sales by optimizing their visual content and designs.
Vizit also generously undertook a project for us: It sourced 400 images from more than 30 brands and 50 household cleaning spray products, then narrowed the set to nine popular “refillable” cleaning spray products that were assessed by the shoppers of three popular online retailers: Amazon, Target, and Walmart. These included Blueland, a relative newcomer to the market that gained national attention on Shark Tank.
The importance of digital shelf impact cannot be overstated in today’s online, ecommerce-driven omnichannel market.
The Visual Brand Performance Platform from Vizit, “the world s first Visual Intelligence company,” offers a revolutionary technology that helps global consumer brands drive higher sales by optimizing their visual content and designs.
Vizit also generously undertook a project for us: It sourced 400 images from more than 30 brands and 50 household cleaning spray products, then narrowed the set to nine popular “refillable” cleaning spray products that were assessed by the shoppers of three popular online retailers: Amazon, Target, and Walmart. These included Blueland, a relative newcomer to the market that gained national attention on Shark Tank.
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