The importance of digital shelf impact cannot be overstated in today’s online, ecommerce-driven omnichannel market.
The Visual Brand Performance Platform from Vizit, “the world s first Visual Intelligence company,” offers a revolutionary technology that helps global consumer brands drive higher sales by optimizing their visual content and designs.
Vizit generously undertook a project for us: It sourced 400 images from more than 30 brands and 50 household cleaning spray products, then narrowed the set to nine popular “refillable” cleaning spray products. These were were assessed by the AI-generated shoppers of three popular online retailers: Amazon, Target, and Walmart. The products included Blueland, a relative newcomer to the market that gained national attention on Shark Tank.
The importance of digital shelf impact cannot be overstated in today’s online, ecommerce-driven omnichannel market.
The Visual Brand Performance Platform from Vizit, “the world s first Visual Intelligence company,” offers a revolutionary technology that helps global consumer brands drive higher sales by optimizing their visual content and designs.
Vizit also generously undertook a project for us: It sourced 400 images from more than 30 brands and 50 household cleaning spray products, then narrowed the set to nine popular “refillable” cleaning spray products that were assessed by the shoppers of three popular online retailers: Amazon, Target, and Walmart. These included Blueland, a relative newcomer to the market that gained national attention on Shark Tank.
The importance of digital shelf impact cannot be overstated in today’s online, ecommerce-driven omnichannel market.
The Visual Brand Performance Platform from Vizit, “the world s first Visual Intelligence company,” offers a revolutionary technology that helps global consumer brands drive higher sales by optimizing their visual content and designs.
Vizit also generously undertook a project for us: It sourced 400 images from more than 30 brands and 50 household cleaning spray products, then narrowed the set to nine popular “refillable” cleaning spray products that were assessed by the shoppers of three popular online retailers: Amazon, Target, and Walmart. These included Blueland, a relative newcomer to the market that gained national attention on Shark Tank.
Where artificial intelligence shoppers look: Collage of AI-generated heat maps of online cleaning product images. Artificial intelligence assesses the packaging design of 9 brands of refillable cleaners as seen by Amazon, Target, and Walmart shoppers.
Everything’s gone virtual these days, from reality to shopping to meetings to trade shows to you-name-it.
And, as it turns out, that includes focus-group testing of packaging and packaging designs.
The Visual Brand Performance Platform from Vizit, “the world s first Visual Intelligence company,” offers a revolutionary technology that helps global consumer brands drive higher sales by optimizing their visual content and designs.
Packaging Digest reported on it in a February 2021 feature. The Vizit technology thinks, acts, and learns like a consumer.
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