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Canned Cocktail Makers Hope To Woo Hard Seltzer Drinkers

According to data and intelligence firm IWSR, which tracks worldwide alcohol trends, volume sales of spirits-based RTDs in the U.S. grew 86% between 2019 and 2020.

Cutwater Spirits Scores Top Honors At San Francisco World Spirits Competition

Cutwater Spirits Scores Top Honors At San Francisco World Spirits Competition Bringing Home Best of Class, Double Gold and Gold Medals Across Portfolio News provided by Share this article Share this article SAN DIEGO, May 13, 2021 /PRNewswire/  San Diego-based distillery Cutwater Spirits, is proud to announce several exciting wins at the esteemed San Francisco World Spirits Competition 2021. Known as the most awarded canned cocktail brand in the U.S., Cutwater scored top honors including Best of Class for its Whiskey Mule RTD, four Double Golds, and seven Gold medals. Predominantly known for its pioneering line of over 20 canned cocktails, Cutwater Spirits also produces an acclaimed portfolio of 23 bottled spirits spanning nearly every category, including tequila, rum, vodka, gin, whiskey, and its recently launched Cutwater Mezcal, which received Double Gold (more info 

Cutwater Spirits debuts its first-ever Super Bowl ad

In the advertising world, there is no higher honor than a Super Bowl ad. And this Sunday, as San Diegans gather to watch the game between the Kansas City Chiefs and the Tampa Bay Buccaneers, they may just spot a familiar brand on TV: locally based Cutwater Spirits will unveil its first-ever commercial during the Super Bowl. For Cutwater Spirits’ co-founder and Master Distiller Yuseff Cherney , the Super Bowl ad is surreal. “It’s definitely pretty strange,” Cherney said by phone. “Coming from a brewing background, we out of anybody realize the significance of having a Super Bowl ad. And to be able to do it with a relatively newly branded company … and to have this kind of level, I’m really looking forward to the phone calls and texts from friends going like, ‘What is going on? I just saw your stuff on the Super Bowl!’”

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