The Texas Rangers have signed a partnership with Troop, maker of ready-to-drink full-flavored, full-strength cocktails, to serve their drinks at Globe Life Field. Four of Troop’s spirit-based cocktails – Vodka Lemonade, Tequila Paloma, Bourbon Smash, and Rum Mojito – will be available to guests during home games and select events throughout the 2022 season.
It’s time to reveal the players for BevNET’s Cocktail Showdown 2, a pitch competition that will feature 10 of the most innovative and disruptive brands in the rapidly emerging category of spirit-based ready-to-drink and ready-to-pour cocktails.
On the cusp of our Winter 2021 events, Taste Radio’s hosts discussed the speaker agendas for NOSH Live and BevNET Live and highlighted several notable new brands and products, including wellness shots, vegan snacks, an innovative “shimmering sparkling water,” and the largest peanut butter cup in the world. We also feature an interview with Dave Carpenter, who is the master blender for Redemption Whiskey, a brand promoted as “leading rye’s revival” in the U.S.
According to data and intelligence firm IWSR, which tracks worldwide alcohol trends, volume sales of spirits-based RTDs in the U.S. grew 86% between 2019 and 2020.
Troop Beverage Co. Announces Statewide Distribution in California
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SAN FRANCISCO San Francisco-based Troop Beverage Co., maker of ready-to-drink, full-flavored, full-strength cocktails crafted for moments worth savoring, announces its new partnership with Classic Wines of California, a division of Bronco Wine Company, to expand distribution in California. With its new partnership, all three of Troop’s canned craft cocktails Rum Mojito, Bourbon Smash, and Gin Spritz will now be available for purchase throughout the state of California.
“We are so excited to partner with Damon Franzia and the team at Classic Wines. We started Troop to create a better way to socialize with a better drink to accompany those moments. People today are looking for convenience and ease, but they are also looking for a ready-to-drink cocktail that actually tastes good. Troop delivers on all of these, and with Classic Wines as our distributor, we look forward to expanding our Troop,” sa