Cross connections: North and South stars in mutual promotion spree
As part of a strong promotional move, actors are promoting songs and films of different film industries, ensuring the reach of the film becomes wider in movie markets beyond one s familiar zone
By IANS| Posted by Rasti Amena | Updated: 13th April 2021 9:39 am IST Salman Khan, Samantha Akkineni, Kangana Ranaut and Mahesh Babu (Instagram)
New Delhi: With films from different industries in India releasing in multiple languages, stars are setting their eyes on not just releasing but also promoting films with big tie-ups across different film industries.
As part of a strong promotional move, actors are promoting songs and films of different film industries, ensuring the reach of the film becomes wider in movie markets beyond one’s familiar zone.
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