Mazen Abusrour
You’ve probably been privy to a host of women cradling their chin in a neon green hammock-like mask, and wondered if it’d really help give you the jawline of your dreams. The Wishful Chin Lift is a sheet mask loaded with peptides, niacinamide and adenosine to help tone, tighten and lift the chin simple. There are products with social hype, there are fads that come and go, and then there is Huda Kattan, who makes products every beauty-obsessive world-over didn’t know they needed. “With Wishful, we’re not going to go after things that we know we cannot achieve. We won’t be making any anti-ageing products as we really want to focus on results-based skincare staples,” she says. After carving her niche in makeup with Huda Beauty and exploring sensorials with Kayali Fragrances, Kattan launched Wishful in February 2020 to put to fruition her years of experience and conversation with her fans. As the brand launches in India on