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Packaging Contents: Functional Beverage Packaging Substrate / Materials: Recyclable Plastic A zero-waste company, Genius Juice prides itself on using the whole coconut to create a creamy, delicious, extra nutritious smoothie using both the coconut water and coconut meat, while the husks are up-cycled into coconut charcoal for detoxification products and generating energy. ROOK/NYC worked collaboratively with the company’s Founder, Alex Bayer, and his team, to refresh the brand identity and packaging design without losing the core essence of the brand. “Refining the Genius brand identity and packaging design was a fun challenge. Nothing in the competitive set had a sense of human personality, so we worked hard to find the right balance of functional communication and playful tone. The result was a more disruptive, iconic look with clear product communication that more efficiently sells to the consumer.” -Mark Christou, Co-Founder & Creative Partner, ROOK/NYC

United statesTony pierreRebecca thomas christouMark christouAlex bayerWhole foodsRebecca thomasLaunch locationGenius juiceCreative partnerCreative package designAckaging of the world creative package design galleryஒன்றுபட்டது மாநிலங்களில்டோனி பியர்அலெக்ஸ் பேயர்முழு உணவுகள்