Dentsu bolsters global media offering by bringing together iProspect and Vizeum adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
RIYADH: Japanese media group Dentsu is to merge its iProspect and Vizeum agencies to create a new end-to-end global media network under the iProspect banner.
At the end of last year, Dentsu announced a global group-wide restructure involving the loss of 6,000 jobs and the consolidation of its 150-plus brands into just six.
Its latest move is aimed at bringing Vizeum’s media strategy and planning, storytelling, and brand-building capabilities together with iProspect’s digital expertise, audience knowledge, and performance mindset.
The new agency will offer performance-driven brand building by delivering digital-first media strategies underpinned by data and technology.
It will be led by Global President Amanda Morrissey, who will oversee more than 8,000 media and performance specialists across 93 key global markets.
Creates a new, future-focused, end-to-end global media agency under the iProspect banner.
14 Jan, 2021 - 02:36 PM IST | By indiantelevision.com Team
NEW DELHI: As part of dentsu International s streamlining efforts, the agency network will integrate iProspect and Vizeum to create a new, future-focused, end-to-end global media agency under the iProspect banner.
By integrating this two award-winning agencies, dentsu brings Vizeum’s media strategy and planning, storytelling, and brand-building capabilities together with iProspect’s digital expertise, audience knowledge, and performance mindset.
The new iProspect entity will be led by global president Amanda Morrissey, bringing together more than 8,000 media and performance specialists across 93 key global markets. The new agency will now be launched through a phased market plan over a three-month period with a target completion date of 31 March 2021.
Dentsu is merging Vizeum into iProspect
Tokyo based ad giant Dentsu will fold media agency Vizeum within performance marketing specialists iProspect to forge a “future-focused, end-to-end global media agency”.
The integration will use Vizeum’s media strategy and planning, storytelling, and brand-building capabilities with iProspect’s digital expertise, audience knowledge, and performance mindset to provide clients with access to the best of both worlds.
What does it mean?
A newly enlarged iProspect will draw on Dentsu s full firepower to furnish clients with specialised teams able to draw upon the full resources of the Japanese powerhouse.
The client offer will be further bolstered by access to new audience insights, integrated strategies and enhanced planning & activation to steal a march on their rivals.
Dentsu confirms iProspect will swallow Vizeum in new global media network
iProspect global president Amanda Morrissey insists that she wants iProspect to retain Vizeum s challenger spirit within new performance-driven brand-building agency offer.
by Omar Oakes
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