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Netizens Take Twitter By Storm As Petrol Price Crosses Rs 100 Per Litre
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Humour, anger, shock: Netizens react to petrol price crossing Rs 100/litre
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Edtech startup Gradeup releases brand campaign starring Kartik Aaryan
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New Delhi: Gradeup – One of the most trusted brands for competitive exam preparation has recently announced the release of its first brand campaign – ‘Sahi Prep Hai, Toh Life Set Hai’ featuring youth icon Kartik Aaryan.
Conceptualized by Mirchi Brewery and directed by VibhuPuri, Gradeup plans to launch a series of five brand films across all digital platforms and social media channels. Three films are being launched now with this campaign, and the other two will be released in the coming months. The brand films focus on enabling opportunities for students preparing for various competitive exams and establish Gradeup as a preferred platform for exam preparation. “As Indians, we understand that most of us need a good job or a degree to get settled in life. The campaign leverages this insight in a simple yet effective way fortifying the importance of the right preparation strategy with ‘Sahi Prep Hai, Toh Life Set Hai’. With this campaign, we aim to make students m
Technuter
Criteo, the global technology company powering the world’s marketers with trusted and impactful advertising, announces its best practice with one of India’s largest exam preparation sites, Gradeup (Grade Stack Learning Pvt. Ltd.) to engage and re-engage with users approaching towards online learning. By partnering with Criteo, Gradeup was successful in increasing its revenues and now aims to acquire new users through Criteo’s unique solutions.
To help Gradeup attract, engage, and convert their optimal students, Criteo identifies users who are deeper in their journey, and then engages them with intent-based, lower-funnel retargeting campaigns. These campaigns evolved from static to dynamic to provide the most relevant messages and creative to engage users and helped Gradeup increase revenues by 25% within 2 months, thereby scaling up the business faster than ever before. After achieving favourable results from their web and app conversion campaign, Gradeup ex