ZEE Entertainment launches Marathi movie channel Zee Chitramandir for the Free Dish market
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The channel aims to reach 4 million Free Dish households* in Maharashtra, with the largest library comprising 600+ popular movie titles.
ZEE Entertainment Enterprises, a leading Global Content Company, has further strengthened its presence in the Maharashtra market with the launch of its second Marathi movie offering â Zee Chitramandir. With its pan-India reach and strong consumer connect, ZEE has been at the forefront of developing regional markets and entertaining audiences with the best of content across multiple consumer touch-points. Maharashtra market is one of the key drivers for ZEEâs regional growth housing iconic TV content brands Zee Marathi and Zee Talkies that have grown to be a part of every Maharashtrianâs day to day life and Zee Studios Marathi growing the industry with award- winning movie titles. The network recently forayed in regional music space as well, with the launch of Zee Vajwa, a Music channel for the Marathi âyuvaâ that attained a strong position in the category within just 4 weeks of launch.