Seven short films aimed at combating COVID-19 misinformation were produced by the 2020 cohort of the MultiChoice Talent Factory Academy, putting the talents of young African filmmakers to work on one of the biggest challenges of our time.
The films were part of the United Nations’ Pause campaign, a wider behaviour change campaign that aimed to create a new social media norm to help combat the rising impact of viral misinformation. The short films were aired on MultiChoice channels between 9 December and 31 December 2020. The MultiChoice Group provided the airtime as part of the ongoing support of the campaign. The short films can be accessed through https://multichoicetalentfactory.com/un-psas.