XLRI’s marketing fair Maxi goes online for the first time
Two new events , Cricket Mania and Photography, to be organised this year
XLRI is set to host its marketing event, the 42nd edition of Maxi, for the first time in a virtual mode on January 30 and 31.
One of the biggest and most sought after events in the b-school circuit, the marketing fair is organised by Marketing Association of XLRI (MAXI).
With a mission to popularise the discipline of marketing at the institution; the event will witness students conducting research in disguise for various firms to study trends in market and consumer behaviour.