World’s slimmest watch showcases India’s manufacturing prowess: Titan
March 12, 2021
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Titan Watches has been a pioneer in launching several innovative products including the world’s slimmest watch. In an interview with
BusinessLine, Suparna Mitra, Chief Executive Officer, Watches and Wearables Division, Titan Company Ltd, talks about how the company plans to create a niche for itself in the high-end technology-leading products.
Following the pandemic, most people have shifted to working from home. In such a scenario, will the sales of watches go down?
Last year we saw a considerable shift in the choices and preferences of the consumers. While some consumers have resumed going to work, many are still operating from their homes. In our experience so far, we’ve seen a good recovery across our business and that’s largely true for the overall fashion accessories category as well. Further, while WFH is a new phenomenon, and is likely to stay in some form, we see that watches as an accessory continues to see strong traction. This could be because workwear in itself is only one consumer need. The need for dressing up and looking good continues to be relevant and will be even stronger for festive occasions/celebrations. Watches continue to be a thoughtful and personal gift.