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World's slimmest watch showcases India's manufacturing prowess: Titan


World’s slimmest watch showcases India’s manufacturing prowess: Titan
March 12, 2021
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Titan Watches has been a pioneer in launching several innovative products including the world’s slimmest watch. In an interview with
BusinessLine, Suparna Mitra, Chief Executive Officer, Watches and Wearables Division, Titan Company Ltd, talks about how the company plans to create a niche for itself in the high-end technology-leading products.
Following the pandemic, most people have shifted to working from home. In such a scenario, will the sales of watches go down?
Last year we saw a considerable shift in the choices and preferences of the consumers. While some consumers have resumed going to work, many are still operating from their homes. In our experience so far, we’ve seen a good recovery across our business and that’s largely true for the overall fashion accessories category as well. Further, while WFH is a new phenomenon, and is likely to stay in so ....

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ISA, Free Press Journal and ABP Network organising a webinar, 'Brands and Consumers: 2021 and Beyond'


ISA, Free Press Journal and ABP Network organising a webinar, ‘Brands and Consumers: 2021 and Beyond’
To understand the strategies devised by top brands to tackle the challenges of Covid, some of the best marketing minds will address the two-part webinar series. The first session will be on February 24 and the second will be on March 3
Delhi, February 22, 2021
Consumer behaviour has gone through a paradigm shift during Covid and has posed new challenges for brands. In order to understand the strategies devised by top brands to tackle the challenges of this global event/pandemic and to look beyond, The Indian Society of Advertisers (ISA), in association with Free Press Journal and ABP Network, is organising a webinar ‘Brands and Consumers: 2021 and Beyond’. This two-part unique webinar series will be addressed by the best Marketing minds from across industries. ....

India General , Mohit Kapoor , Gauravjeet Singh , Shashank Srivastava , Ajay Kakar , Narendra Ambwani , Abraham Alapatt , Anuj Poddar , Abhishek Karnani , Sunil Kataria , Suparna Mitra , Rahul Karthikeyan , Ravi Desai , Thomas Cook India , Brand Marketing International , Council Member , Godrej Consumer Products , Indian Society Of Advertisers , Free Press Journal , Bestmediainfo Bureau , Titan Company , Group Head , Upgrad Education Private , Maruti Suzuki India , Wearables Division , Service Quality ,

Top rung marketers to decode 'Brands and Consumers: 2021 and Beyond'


Top rung marketers to decode ‘Brands and Consumers: 2021 and Beyond’
Consumer behaviour has gone through a paradigm shift during the COVID-19 pandemic. As a corollary, it has posed new challenges for brands. In order to understand the strategies devised by top brands to tackle the challenges of this global pandemic and to look beyond it, the
Indian Society of Advertisers (ISA), in association with
the
ABP Network, is organising a webinar
‘Brands and Consumers: 2021 and Beyond’. This two-part unique webinar series will be addressed by the best Marketing minds from across industries.
Commenting on the initiative,
Sunil Kataria, ISA Chairman, said, “The Indian Society of Advertisers (ISA) is an apex body, successfully representing the interests of the advertising fraternity for nearly 70 years. The world has gone through a very difficult COVID period during 2020. This sad event has significantly impacted all brands and consumer ....

Bruxelles Capitale , India General , Gauravjeet Singh , Mohit Kapoor , Shashank Srivastava , Ajay Kakar , Narendra Ambwani , Anuj Poddar , Abraham Alapatt , Sunil Kataria , Suparna Mitra , Rahul Karthikeyan , Ravi Desai , Thomas Cook India , World Federation Of Advertisers , Council Member , Godrej Consumer Products , Advertising Standards Council Of India , Indian Society Of Advertisers , Titan Company , Audience Research Council , Financial Services Innovation , Group Head , Upgrad Education Private , Maruti Suzuki India , Wearables Division ,