Mascarenhas comes with over a decade of experience in digital advertising and platform-first thinking, having previously worked in the digital and integrated teams at Ogilvy, Publicis, and WYP Brand Solutions. Sawant comes with nearly 11 years of experience in advertising, having worked majorly in the digital realm, on brands like Vodafone, Samsung Mobile, Diageo Johnnie Walker, Black & White, Cadbury 5 Star, Maruti Nexa, Monkey Shoulder, to name a few