Mascarenhas comes with over a decade of experience in digital advertising and platform-first thinking, having previously worked in the digital and integrated teams at Ogilvy, Publicis, and WYP Brand Solutions. Sawant comes with nearly 11 years of experience in advertising, having worked majorly in the digital realm, on brands like Vodafone, Samsung Mobile, Diageo Johnnie Walker, Black & White, Cadbury 5 Star, Maruti Nexa, Monkey Shoulder, to name a few
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Mondelez Indiaâs brand Cadbury 5Star has brought a quirky campaign that brings together the perfect fusion of indulgence and technology while manifesting its âDo Nothingâ proposition.
In partnership with Google and conceptualised by Ogilvy, the brand is upping its game a notch higher by introducing the â5Star Do Nothing Assistantâ, the first-ever AI that helps you do nothing.
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While most mobile assistants help you become more productive, the 5Star Do Nothing mode on every android device with Google Assistant gives you more perspective and does the exact reverse. All you need to do is, say Ok Google, eat a 5Star to get your Google Assistant to lean back, relax, and motivate you to do nothing as well.