February 11, 2021
Photocards featuring NCT 127. K-pop fans are keeping the spirit of buying, selling and trading cards alive with pint-sized photos of K-pop stars they can put in their wallets.
South China Morning Post
Band tees are passé in the world of K-pop, where merchandising is done on a whole other level. One particularly popular type of merch? Wallet-sized photocards, which are making a killing among K-pop fans.
The latest trend in trading cards are pint-sized photos of K-pop stars that are usually found in albums or come as bonuses in merchandise packaging.
With multiple variants of the same album, there are often hundreds of photocards associated with a single music release, which fans often organise in dedicated binders, store in their phones or put on display.