Why do we follow influencers on Instagram?

Following influencers can feel bad and can lead to overconsumption and consumerism. We do it anyway because of perceived authenticity of influencers, desired consumerism, creative inspiration, and envy.

Related Keywords

Mona Chalabi ,Garden Rose ,Claire Marshall ,Rayne Fisher Quann ,Taylor Lashae ,Aiden Arata ,Stephanie Alice Baker ,Colin Campbell ,Instagram ,Youtube ,Facebook ,City University Of London ,Advertising Research Foundation ,Wall Street Journal ,Facebook Files ,Alice Baker ,City University ,Knauss School ,San Diego ,