Why Carbar goes all in on social marketing
The car subscription business has built its brand awareness and customer base almost entirely through social and digital channels and there’s a reason why
Carbar, by its own admission, is a brand with a complex proposition.
The car subscription company has successfully grown its audience and brand awareness almost exclusively through digital channels, with significant growth throughout 2020 and into 2021.
“We have a complicated story to tell, and to tell it we needed to nail our proposition, build a category, establish a new audience and educate them on our service,” Carbar chief marketing officer, Kieron Wogan, told