'We do not want it to be a hardship to contact us' – how HMRC hopes to use AI and analytics to transform customer service – PublicTechnology

PublicTechnology talks to chief digital product officer Sarah McMann, who discusses the burgeoning use of chatbots and automated voice platforms, and plans to increase functionality of HMRC’s highly rated app



Keeping customers happy is a perpetual challenge for any organisation.



The task is su

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