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Waylands has followed-up its recent expansion with Kia with an appointment to represent the Volvo Car UK franchise from a newly-built showroom in Bristol.
The new agreement will take the AM Awards 2020’s Best Dealer Group up to 10 sites to six franchised locations in total, five of which (Newbury, Oxford, Reading and Swindon) are with the Swedish premium car brand.
Trading from Waylands’ new Bristol franchise will commence in mid-August with the completion of the 17,000sq-ft Volvo Retail Environment (VRE) dealership at the former Rolls-Royce Works in Filton.
Waylands chief executive, John O’Hanlon, who featured in an AM dealer profile in September 2019, said: “We are excited about this opportunity. It fits perfectly with our other Volvo representation and cements further our already strong relationship with the brand.