Walmart, Amazon set for fiercer digital rivalry, as Gen Z gets critical on tech, Euromonitor finds

The online grocery channel is facing several headwinds in 2023, as macro-economic factors are influencing where and how consumer shop, Gen Z consumers become weary of tech, and two key market players - Walmart and Amazon - intensify their rivalry, Matthew Barry, insights manager at Euromonitor, told FoodNavigator-USA.

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