New data from The Vision Council’s Consumer InSights and Market inSights reports show that the optical industry continues to grow, with rising in-person purchases for eye wear and contact lenses in the first quarter of 2024.
“Consumers are returning to their usual seasonal habits, like buying prescription products at the start of the year, likely due to available managed vision care

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Heather Biele , Alysse Henkel , Vision Council , Vision Council Consumer Insights , Consumer Insights ,