Virtual marketing program creates new Indonesian markets for WA fresh produce

WA fresh produce to feature in ‘Fresh Flavours of WA’ promotion in high-end Indonesian supermarkets
Virtual marketing innovation takes advantage of opportunities created by new Free Trade Agreement to forge new markets
Western Australian fresh produce will be featured in high-end Indonesian supermarkets over the next month, thanks to a new trade agreement and an innovative virtual marketing initiative.
Locally grown Bravo apples, three varieties of table grapes and premium onions will be showcased in a ‘Fresh Flavours of Western Australia’ promotion in more than 10 stores across Greater Jakarta.
The opportunity was leveraged from the new Indonesia – Australia Comprehensive Economic Partnership Agreement signed in 2020, which has helped improve market access to WA’s fifth largest export customer for agrifood and beverages.

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