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A Coles fresh food aisle. Source: supplied Fresh produce from Western Australian including a variety of table grapes, Bravo apples and premium onions will hit the shelves of a high-end Indonesian supermarket in June thanks to a new free trade agreement (FTA). The introduction of WA-grown fresh produce to more than 10 stores across greater Jakarta was made possible by an FTA signed last year. It is the first shipment of WA fresh produce that importer PT Mulia Raya will send to Indonesia, and the first time local apples and grapes will be exported to Australia’s nearest neighbour. Roger Cook, WA’s minister for state development, jobs and trade, said Indonesia was an important market for the state’s exporters, being the fifth largest export customer for agrifood and beverages. He said that the agreement was an innovative example of growing ‘our share of the global food market’. ....
WA fresh produce to feature in ‘Fresh Flavours of WA’ promotion in high-end Indonesian supermarkets Virtual marketing innovation takes advantage of opportunities created by new Free Trade Agreement to forge new markets Western Australian fresh produce will be featured in high-end Indonesian supermarkets over the next month, thanks to a new trade agreement and an innovative virtual marketing initiative. Locally grown Bravo apples, three varieties of table grapes and premium onions will be showcased in a ‘Fresh Flavours of Western Australia’ promotion in more than 10 stores across Greater Jakarta. The opportunity was leveraged from the new Indonesia – Australia Comprehensive Economic Partnership Agreement signed in 2020, which has helped improve market access to WA’s fifth largest export customer for agrifood and beverages. ....
Media Statements - Virtual marketing program creates new Indonesian markets for WA fresh produce wa.gov.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wa.gov.au Daily Mail and Mail on Sunday newspapers.