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Vegan and plant-based food launches roundup

Chocolates for Easter, sauces from South Korea and plant-based meatballs all feature in this roundup of vegan and plant-based product launches from food manufacturers.
As Veganuary winds down for another year, we take a look at some of the latest offerings from producers for consumers looking to cut animal products from their diets.
The event represents a month-long pledge by consumers to cut meat from their diets and eat purely vegan diets for the month of January.
This year more than 500,000 people signed the pledge, according to manufacturer Cauldron, which supported the campaign with a £3m ‘always-on’ marketing strategy to run throughout 2021. ....

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Veganuary hitting record numbers this year

Veganuary hitting record numbers this year
By Brandstories
SA market expands to meet growing demand with new exclusive products
More than 525,000 people have signed up for Veganuary - a non-profit movement that encourages people across the globe to take the pledge to try vegan for January. This has broken sign-up records only just days into January, surpassing last year’s total sign-ups of 400 000.
As more South Africans join this movement – and often incorporate a more plant-based lifestyle beyond just January – local retailers and food producers are rising to the challenge to offer customers more choice and variety to serve this growing interest in plant-based eating. ....

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Oumph! Balls are rolling into Ocado

Thanks to the successful launch of the award-winning plant-based Oumph! in Ocado last year, the world’s largest online grocer store has now added further Oumph! products to its offering, including Oumph! Balls, a plant-based version of classic Swedish meatballs.
“We’re really pleased to be able to offer our customers a new product from Oumph! The Oumph! Balls are an exciting addition to the collection and allow us to extend our huge range of vegetarian and vegan products. It’s great timing that we are able to bring these to customers in Veganuary too , says Tom Gray, Buyer at Ocado. ....

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