Posted on May 05, 2021
(Saint Helena, CA; May 3, 2021) – Michael Sommer, General Manager and Commercial Director of Trois Noix, is proud to announce Trois Noix’s new partnership with Victory Wine Group in Texas.
Based in Saint Helena, just east of Highway 29, Trois Noix Wine is a project that reflects Jaime Araujo’s personality and what she loves most about wine: people and community. But more than that, Trois Noix is about collaboration, curiosity, innovation, and using wine as a vector for change. “As we expand Trois Noix’s distribution domestically, finding the right partners for us is crucial. Galen Crippin and his team at Victory Wine Group are the perfect partners for supporting Trois Noix’s growth in Texas,” says Sommer. “They not only believe in our wines, they believe in us and our values. We look forward to growing our brand with Victory for many years to come.”