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Co-Founder of Victory Wine Group and Former Partner at Progress Wine Group and Quench Fine Wines Joins CEO Coaching International

Trois Noix Expands National Presence in Partnership with Victory

Posted on May 05, 2021 (Saint Helena, CA; May 3, 2021) – Michael Sommer, General Manager and Commercial Director of Trois Noix, is proud to announce Trois Noix’s new partnership with Victory Wine Group in Texas. Based in Saint Helena, just east of Highway 29, Trois Noix Wine is a project that reflects Jaime Araujo’s personality and what she loves most about wine: people and community. But more than that, Trois Noix is about collaboration, curiosity, innovation, and using wine as a vector for change. “As we expand Trois Noix’s distribution domestically, finding the right partners for us is crucial. Galen Crippin and his team at Victory Wine Group are the perfect partners for supporting Trois Noix’s growth in Texas,” says Sommer. “They not only believe in our wines, they believe in us and our values. We look forward to growing our brand with Victory for many years to come.”

What Wholesalers Inventory Depletions Reveal About Industry Recovery

April 19, 2021 From top left to right: Caitlin Craig (photo courtesy of Moon Distributors), Tim Bowan (photo courtesy of Natural Wine Company), Eric Stewart (photo courtesy of Vanguard Wines). Bottom left to right: Chris Underwood (photo courtesy of RNDC), Ryan Schwartz (photo courtesy of Palomar Beverage Company), and Jaime Rubin (photo courtesy of Ruby Wines). Vaccinations are here, weather is warming, and restaurants in every state are now open at some capacity.  “In the last 45 days, the on-premise channel has significantly exceeded our expectations,” says Mark Fisher, the president of sales and marketing for Massachusetts-based Martignetti. Not surprisingly, the on-premise is up 325 percent compared to last year (according to Nielsen). 

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