Saudi Tourism Authority eyeing Indian market with zeal
By TBM Staff | Mumbai
In order to decipher Saudi Arabiaâs tourism offerings, the Saudi Tourism Authority (STA) organised 'Journeys in Arabia' an exclusive online event, curated especially for travel trade partners around the globe. The India edition of 'Journeys in Arabia' webinar took place on February 17.
Speaking at the launch webinar, Fahd Hamidaddin, CEO, STA, said that the travel industry is rapidly changing, especially against the backdrop of the Covid-19 pandemic. "Travellers are thinking how to travel. They are thinking of visiting safe and lesser-known destinations," pointed out Hamidaddin.
Praising India, he said that India has set the standard of destination marketing. "Once travel resumes, India will emerge as one of the top source markets in the world," he said. Hamidaddin stated that the pandemic has taught one to become agile and responsive. He emphasised that digital integration is a crucial requirement to prosper. "Technology companies understand the importance of digital integration. They also understand that effective use of data can make difference to the bottomline of a company. Technology companies use data for profit and we have to use (data) for progress," exhorted Hamidaddin.