it comes from one of the most iconic comedies ever, "i love lucy" that aired for six seasons, five emmies. at one point over 70% of american households with tvs were watching it. basically is 11 million tuned in at a time with 15 million households. it explored race, ethnicity and gender norms with a lot of fun along the way. one famous episode tackled lucy's pregnancy at a time you weren't allowed to say pregnancy on comedy shows. >> ricky, this is it. >> this is it. >> let's go! >> let's get going! >> call the doctor. >> you get the suitcase. >> the suitcase! [ laughter ] >> now, why is this in the news