Stiffer competition in china from holden brands like wall way and shell me however it wasnt all doom and gloom in cupertino Apple Services sector saw a market improvement last quarter. So whats going to be out strategy from here our correspondent in frankfurt Christian Brits went in search for answers demand for apples i phone has dropped so is the Company Still on the right track with me here in the frankfurt Trading Floor is one feel good digital strategist to talk strategy when and minus fifteen percent revenue is the apple i phone just too expensive now. It definitely is too expensive they have to sort out how much consumers are willing to pay for a smartphone i dont think they have reached the limit that differently. So how can apple adapt what can it do to make more money well the biggest thing for. The beginning is to extend to expand their digital services. Movies Software Services which is extremely high margin and they have not even entered markets like movies and t. V. Productions yet and we see with amazon prime and netflix that this is a highly profitable way and on the other hand some price adaptions for the next upcoming i phone models should be should have a positive effect as well so diversification but still around sixty percent of its money the Company Still makes with hardware is a can it really get that shift done quickly enough well there are other options like gaming consoles weve had rumors about acquisitions there as well so high priced gaming consoles in combination with Software Services is something that apple can definitely provide in a premium quality so this could be an expansion and the other services definitely will take time to cover all that you know missing revenue but they will find a way to transform themselves one market thats been very weak for apple is china is that strategy also going to win back chinese customers and can it maybe push out the competition well cha it china is a very very important highly competitive market an i phone its a kind of fetish device its high priced everybody who owns an i phone is considered to be a very successful person but in an economical situation and with Exchange Rates being not so positive from consumers they just might be too high price wise consumers deafening and buy other stuff so price policy plus Exchange Rates will be very important to watch in the next quarter. You heard it from digital strategist at chalon partner thank you moving away now from the frankfurt Trading Floor and turning towards wall street where our financial correspondent yens carter has more on apple yes welcome now apple shares at nearly five percent up despite slowing demand for the i phone whats going on there you know that survey actually really is stunning by the end of the day it was the biggest winner in the Dow Jones Industrial it was a gain of almost seven percent well maybe you want to reason is that some of the mixed results were already priced in the stock had lost around thirty percent since the last earnings reports from early november we also had a revenue warning earlier this year but the report was certainly not picture perfect apple also lowered the revenue guidance for the Current Quarter but the wall street obviously had expected worse and its not just in the earnings season that kept investors minds occupied how has the fed decision to keep rates steady been received there where you are. But that had a huge impact by the end of the day traded up by more than four hundred points and reserve prost the twenty five thousand point mark once again and some of it was due to the first meeting of the Federal Reserve in trainee nineteen especially the wording of made the big difference that the Federal Reserve did not increase Interest Rates was no surprise that all but they did eliminate the Forward Guidance of some further gradual hikes so that is not in the wording anymore and it got replaced by the new buzzword patience so it does not sound like the Federal Reserve is going to increase Interest Rates anytime soon at the same time fed chairman powell was quite optimistic that the us economy overall is on the right track he ends carter there on wall street for us thank you younes for your analysis. The economic slowdown in china has struck ecommerce leader alibaba its net profit increased thirty seven percent in the latest quarter thats the slowest expansion in more than two years a far cry from the fifty to sixty percent growth that used to gains and Cloud Computing and other businesses managed to offset hits to its core Business Online retail as a result were closely observed for signs of the u. S. China trade taking its toll on the Chinese Consumer goods sector but. Now the search for eternal life can lead you to unexpected places like the bulgarian village of munch a lot seen its home to whats become a very popular product and a tourist attraction in its own right if youve never heard of lactobacillus le garrick us well its next or part may just change your life. See lies in the middle of the bulgarian rideau Mountain Range near the greek border. Recently signs in chinese appeared more and more chinese are traveling to this bulgarian mountain and theyre all interested in just one thing the now famous lactobacillus bulgaria because your great culture book wine. Story and sugar of has been living in mom to see for ninety four years now hes Famous Television teams from bulgaria china and brazil have already interviewed him they all want to know why hes lived so long. They were doing so well here because we eat a lot of young good because the vibe here without cows milk sheeps milk or goats milk or just meat the milk and the yogurt made from it to exist thats why ive lived so long. And thats exactly what the chinese want thats why the states run bright dairies t. V. Ads talks about the life prolonging effect of mom to love to see ya get. Into actions to meet this is cool you should see things. In mum to love to see we meet the dairy farmer a tanous of he still remembers the first delegation from china eight years ago they took a very close look at how he produces milk and yogurt and asked about the secret of bulgarian york it. Filed its very simple on the one hand the animals feed on the Mountain Meadows and on the other hand we have a very special breed of cowers which give less milk to the much better quality their milk is fatter than. And chinese yogurt fans have been coming to the bulgarian rideau p. Mountain range since then. And of following the path of a long life they know from t. V. Commercials. Theres even a big young get festival every year with almost five thousand visitors from china theyre here to find the secret to a long life. Now for centuries sausages have been a staple of german cuisine but eating habits are changing especially the classic small town but your shop is becoming a rare model across the country but in one small german town thats forcing the local butcher to get creative. At this hotel in southern germany the owner hopes his guests will soon be snug as sausages in their beds with visions of cured meats dancing in their heads and the butcher themed hotel is the brainchild of butcher plus berber. Hes banking on the popularity of the word versed the german word for sausage for his Hotel Success what else it is for me the most well known term in the german language abroad i can see vorst in the United States or an English Speaking countries but also for customers from asia is for them a word you dont need to translate. Google hopes his seven hundred thousand euro investment will help keep his tiny butcher shop in this village alive. Butchers are once a fixture of small town life but in germany theyre struggling. Competition from discomfort chains is taking a bite out of their profits and germans are increasingly turning away from meat Meat Consumption is down by nine percent since one thousand nine hundred but barbershop still has its fans. I find it good that Small Companies manage to do well especially since in my opinion they sell better quality products which taste better. Over a thousand butcher shops closed in germany last year. Hopes his Sausage Hotel while his shop stay a cut above the rest. And thats your Business Update thank you for watching. Get ready for something new im. Bringing you stories across the major stories that shape our world. For the news medias africa. Im not laughing. Well i guess sometimes i. But i stand up in which of them and the germans thinks deep into the german culture of looking at the stereotypes the question but in the years in the future of the country that i dont blame. You need to change rethink for this drama day on t. V. You know its cold out there. Im rachel joins me from the german sunday w. Post and. I was issued when i arrived here i slept with six people in a room. It was hard i was sure that. I even got white hair. In the german language and not a lot this gives me a little push maybe two in trucks would say you want to do their story. And spurting and reliable information for margaret. To get a medal that. This is the news africa coming up in the next fifteen minutes opposition leaders behind osce protests of christe we take a look at the deepening political crisis in cameroon. And and ebola im very hopeful healthy baby is born to a mother being treated for the finest thats the first. Im christine window while
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