Acres within alaskas wildlife refuge. It would seal the area off from oil exploration. Giving at the highest protection available to public lands. In the video released by the white house, president obama discussed his intentions to ask for conditional approval on the matter congressional approval on the matter. Alaskas National Wildlife refuge is an incredible place. Undisturbed. It supports caribou and polar bears. Brings life to countless species of birds and fish. It is very fragile. That is why im proud by department has put for the competence of plan to make sure were protecting the refuge and we are designated more areas for preservation. Im going to be calling on congress to make sure that they get one step further. Make sure this amazing wonder is preserved for future generations. The white house request has drawn reaction from alaska senator lisa murkowski. On twitter she says this white house ran on hope, but is decimating alaskas economic hopes that moves like todays on anwr. Now it look at White House Communications strategies and the relationship with press corps. You hear from anita fdunn and tony fratto. This is an hour. Welcome back. I would like to introduce our moderator for the panel the white house view from the inside. Ann compton has covered 10 president ial campaigns. She also served a oneyear term as president of the white house correspondents association. Ann has traveled to all 50 states and Six Continents with american president s, Vice President , and first ladies. She has been a panelist on president ial campaign debates. Ann has won an emmy as being the only broadcast reporter on air force one on september 11. She has been inducted into six halls of fames and is a recipient of multiple on a very University Degrees and Lifetime Achievement awards. One fun fact about ann is that her husband found she was number 12 down in the sunday New York Times crossword puzzle. [laughter] please welcome ann compton. [applause] thank you. Thank you very much. Im a frequent attendee at these seminars. This is the icing on the cake. You have heard from some of the most influential voices in washington. For dessert, you are going to get a chance to hear from two people who were inside the west wing. Kind of an eyewitness account of what it is really like for the policies being made and the communication messages being shaped. Im pleased to have you welcome this morning anita dunn. She was with obama campaign. Then she was a Communications Director inside the white house starting in 2009 when president obama took office. Tony fratto i covered at the white house just before anitas term. He was with the last years of the george w. Bush administrations. Both are still very influential, strategic thinkers working on the outside on issues in policy. They are still terribly engaged in what is going on in washington. I want each of you to start quickly not just telling us what youre jobless, what in your what your job was but what in your background made you suitable . Anita, start with you. Thank you for being here. I was an intern in the white house. I got bitten by the bug and never looked back in terms of my career. Im a huge believer in programs that bring people to washington and give them an opportunity to hear from people and talk to people. We always a very challenging questions. What in my background allowed me to be qualified . I was a Communications Policy research and press director for the obama 2008 campaign. I have from 19932009, we do political campaigns. I have taken leaves of absences and obviously for the obama campaign, i have worked with numerous campaigns and elected officials throughout my career. And worked on capitol hill for senator tom daschle. And when ann was in air force one. From the time i started working in politics, i loved dealing with reporters. They were so smart. So interested. So engaged. Anyone who has done field and has knocked on doors i love communicating with the public. I was so appreciative to have that opportunity. When you came in, the new president was elected and got some of those first briefings of how bad the economy really was what was that like . Starting in september, our nightly Campaign Communications changed from i did the agenda for them. Starting in september, they began with an economic briefing, ok. It is not the usual things that you do. Normally start would here is what was in the news today. Heres what we think the other campaign is doing. It is a very focused call. Suddenly were doing economic briefings. Readings about what will happen on capitol hill and what we are hearing from people. It was a scary time. Every day after president obama was elected, history to having morning economics briefings. All president s have this morning topsecret briefing where they debrief them of what is going on in the world. It is a scary briefing. The economic reefing is very scary. Especially for the first half of 2009. I cannot imagine what tony went through. Tony was the Deputy Press Secretary during the same period. You have always been the financial guy. You were the guy on economy and finance. Anything having to do with that side of the agenda. You were the go to guy. Talk a little bit or maybe pick up well, first talk about what it was like inside of the white house at that point and did your job as secretary deputy, kind of swallowed everything up at that point, didnt it . It actually brings back a lot of memories. The last time i did do a briefing and i am 100 certain that they i did not think i would ever be on the stage getting questioned by ann contin again. Compton again. It is an honor to do it. Always an honor. It is fun to be questioned by ann again. You reminded me of a lot of memories of those days. Anita i remember we were trying to do our best, and one of the things we were really proud of in a chaotic and and difficult period was a very sincere effort to make sure the transition would go well. Senator obama won the election. Be as tightly knit as possible while protecting the candidate also. We do not want them to be put in a position where he had to lay his hands on consequential decisions that we were making because we did not want to hamstring him. We did not want to hamstring the Obama Administration. Make sure we were doing everything so they could be informed. On january 20th at 12 01, you were well prepared to take the reins on that difficult period. We are very proud of that. I try to know exactly the type of information you are sharing at that time. Economic talk, i was relatively an old Deputy Press Secretary. I do not know that i knew at the time that it would require a lot of energy to do it. When i went, i worked at the white house from treasury in 2006, i was 40 years old. That is really, really old to be a deputy in the white house. In the White House Press office. The hours are insane and the workload is crazy. What time would you go in the morning . I would wake up at 4 00. Dana, she was the Principal Deputy and press secretary, she and i would email each other at 4 00 in the morning or 4 30 in the morning. I would have four sections of newspapers read before i even got to the white house at 5 30 in the morning. I would pull up to starbucks on pennsylvania avenue and have two coffees waiting for me. An espresso and the grande dark. The National Security meeting at 6 30, the press Conference Meeting at 7 15. Senior staff at 7 30. Communications meeting at 8 00. In the early days, we were getting ready for the gag hold. You were there from 5 30 until 6 00 because it had to be live on the air. Early tv cable. The broadcaster and cable talk radio, all of the needed information currently that morning. That is the glamorous part of the white house. You have to get up at 4 00 every morning. The irony is that when i was recruited i had been in treasury from the very beginning of the administration. Then i was Deputy Assistant secretary to deputy secretary. Loved everything. All the work. All the issues i enjoyed working on an loved that fielding. I loved working with everyone there. Tony snow recruited me to come to the white house in 2006 because the economy was doing so well and the feeling was that we do not have anybody at the white house to talk about the economy to help people understand how well the economy is doing. One year later, it was clearly not doing well. Tragically, it was a lot of worse. The irony, i was there to talk about a great economy, but the great benefit for me personally and professionally and for the white house, is that i was at the right place and the right time to talk about an economy that was in crisis and recession. I was able to be useful while i was there. Let me follow up on that before we open up to questions. Tony, was there at best a best what was the best day or worst day to your recollection . Can you describe the kind of Pressure Cooker you were in . The worst day for me, personally, it was a lesson i learned. These are life lessons in whatever you do in life, but also if you happen to be standing in front of a president and giving advice, it seems to be more consequential. Early in my time at the white house, i should have known better and understood it better, and this moment is even embarrassing for me. Early at my time in the white house, i was standing in the oval office with president bush and it was me and i will not say the other two senior economic advisers to the president who were standing next to me there is no need to. There was a discussion of what was going on in credit markets at that time and it was really early on. It was before there was broad understanding. Early signs of instability . Yeah, some real credit problems. The president asked the question, i am hearing from some people about problems in credit markets. What is going on with this . One of his advisers said, i do not think it is really a big deal. We are not seeing a lot. It left an impression on the president that it was not a big worry right now. What i knew, especially having come from treasury, there was a problem there. At this particular economic advisor, his is by his experience with not markets. I knew that and i choked. I choked. I should have said something and i didnt because i thought well i am not as senior as him. He is the economic advisers and as much as i know, that is not what i am paid to do. What i got paid to do was give advice on lookout for people and help them when they are missing things. I went back to my desk and thought about it some more and what happened was when the president was going to do an interview, he was asked about it. He said on the record that it was not a big concern. I was aghast. I was embarrassed. It was not a big deal when you look at the record and probably do not even notice it. I noticed it. That was the moment i said to myself that i will never ever do that again. I will never ever not speak up and Say Something to avoid hurting somebody elses feelings because i thought i had information. You have to have the courage and the bold headedness to speak up. Can i ask uneven the same question . Leading up to the year that you were Communications Director where Lesson Learned the hard way . I was fortunate and learned tonys lesson when i was an intern at the white house. I worked for the chief of staff, hamilton. He was one of the most brilliant political minds of the 20th century, easily. He was an extraordinarily person. He was not as organized in his personal life as perhaps he was in terms of his brilliance in his political life. I was an intern, so i was below the bottom of the food chain. There was a huge summit at camp david and the entire senior staff of the white house was up there. They were up there for about one week, 10 days actually. The president came out, but hamiltons had a flat tire and he left it parked on pennsylvania avenue. A very recognizable car with georgia plates. Everybody knew it was his car. It is sitting there with a flat tire in a do not park zone. This is a problem. A pile of tickets. It has been there for three days. The person i worked for said, do not worry about it. It is not a big deal. The next morning, it was on the front page of the washington post. The picture of the car with the georgia late and the unpaid tickets getting told. An example of how the administration was spinning out of control. Disorganized. That was a lesson to me. If you think strongly that there is a problem, you owe it to everyone to push that feeling hard. You over your best advice and knowledge. Owe your best advice and knowledge. You do not need to be miss congeniality and i will get along with everybody in the room. There are ways to deliver messages that are less offensive than others, and i try to do that. If there is a problem, do not do them any favors by not telling them about it. There were certainly point in the campaign, in particular when things were not working as well as they should have, particularly during the primaries when we ran into a very rough sixweek period. This is one senator clinton and president obama were both winning some and losing some during a very long primary season. We did see that request we thought we would win the nomination, but at the same time we were treading water. Taking on some water. Someone had inspired him with audacity of hope. Someone who had baptized his two daughters. Somebody who had a history of in the southside of chicago as one of the most moving and exciting, amazing experiences you can have at an africanamerican church. They have very, very hot rhetoric. Senator obama was under pressure to deal with an issue that was his pastor. He was taking out in bits and pieces and made it sound really bad. It is your minister, and that it is a very personal and close relationship. We owed it to him. It was a huge problem. It was a very painful moment but we were not doing him any favors by letting him put it out there. We will open in just a moment to questions. Let me ask you very quickly, starting with tony, with their was there a best moment at the white house . I have too many, honestly. I dont think i ever had a bad day, not that there were not trying days. It was such a privilege to work there. For me, personally, and italianamerican kid from a workingclass neighborhood in pittsburgh. It was the last place i expected to end up. Standing behind a podium at the white house. I appreciated every single day that i was there. I had a lot of really great, great days. Some of them were personally fun. The week that the president was going to be throwing out the first pitch at national park. That week, he was like, you are going to warm me up. Bring your glove. I brought my glove and two days that week, me and the president on the south lawn were catching ball. It was a great way to spend an afternoon. I was like, yeah, i made sure that the white house photographer was there to get every moment of it. [laughter] anita, how about you . My worst day is word that first friday of the month when worst days was the first friday of the month when they would release unemployment statistics. It was horrible. I can just say, it was the worst day. This was a period in which literally 700,000 people were out of work each month for a short period of time. Quite it was a terrible friday. The raid was going up. Many of you may have noticed that the rates came down. Every friday, the first friday of the month, there would be hundreds of thousands of jobs that have been lost and the Unemployment Rate going up. Probably the worst day of 2009 was the day we hit over 10 . It is an easy statistic for the press to grab onto. This shows you how bad things really are. Things were terrible. Things were horrible. It was heartbreaking. The president reads 10 letters a night from citizens to make sure he hears with the people are thinking about. It was just heartbreaking. To read those letters, it was a terrible, terrible time. I think my best day in the white house was not the day when i was still working in the white house, but it was a day that i still thought the real ownership you are always part of the white house. You are always part of the white house. It is just hard to describe the emotions around that. I was on capitol hill in the Clinton Administration working for the Financial Committee in 1993 or 1994, i worked with senator bill bradley when he ran for presidency. He put a very good plan for Health Care Reform that of course he did not get elected. That did not happen. Actually getting it done after president have had to do it i try to do it for 70 years, it is very hard to describe. For as many mistakes as we may and i made in terms of that law, it was without a doubt the most moving moment. Let us open the microphones to your questions. I know we are limited on time, so if you can introduce yourself and address if you want to ask one or the other of your panelists here. We will try to make the answers tech to get to as many answers as possible. Im Eric Anderson and i go to drake university. My question is, we recently heard from Cheryl Akerson and other speakers talking about the lack of transparency within the white house. For the sake of discussion, what would be your response . Lets start with tony on that. Look, they definitely have talked about transparency in the obama white house. But they did talk about clinton as well. I think in the case of babar both of our white houses though, you can call the lack of transparency and in some cases maybe it is. I think it is just more disciplined than it was in the Clinton Administration. Relatively, wild west to me, lots of people just walk around and it is chaotic. We look at that as in we need to be more disciplined. We did talk to the media and decide when. It morphed into in the Bush Administration was this notion that we never had any agreements on things. There were never any arguments and the president was not hearing the views. Which is completely untrue. It was poured out in lots of books on information in the white house. You will see a lot of this. I saw this. I policy meetings. The result law of robust debate on direction and what we should do on issues. We were not interested in doing was having that debate in front of reporters. That is not appropriate. It doesnt inspire confidence. It allows outside politics to affect what ought to be a clearheaded debate over complex issues. That was the way we felt it made sense. We could open up a lot more. I think the white house should open up a lot more. If i had known what i knew now and if i was to go back, which i wont, i would encourage a lot more openness. Anita . We have a lot of questions on the lack of transparency because during the campaign in 2008 at one point we said that Health Care Association should be televised on cspan. That was one of those things that you kind of wish you could take back in retrospect. Having said that, the Obama Administration has done some things that no previous administrations have done. For instance, if you want to go and see how many times somebody has visited the white house whether it be a donor or lobbyist, a policy person, you can go online and see that. That has never been done in an administration before. Where you can actually see everybody who has been in and out of the white house for a visit. With the exception of people with National Security reasons who will not show up on the list. That is the most ordinary thing when you think about it. You cannot say that for any member of congress, your senator, and you cannot get any kind of Public Record whatsoever of who they are meeting with and why they are meeting with that person. You can do that for the executive office of the president. I think there is some significant move in transparency. The real tension, which is private discussions, in order for them to be genuinely good, in order for people to get the president their best, bluntest and unguarded advice, they cannot be carried out in public so that person can become the target of a vicious Twitter Campaign because they actually said something that might be a little controversial. If you are going to give the president advice, you have to know that it will be advised to the president and he needs to have some degree of confidence that he or she can have those honest conversations as well. The other thing that has happened during the Obama Administration and the years he has been president that i think has led to some ill feelings between the press corps that covers the white house and the white house itself, it is the technological changes in communication and how people can simply. It used to be solely geared toward communicating to the American Public. Now what is driven by technology to communicate to people where in they are getting their information. There is a huge amount of direct communication that goes on with the evolution of resources and the white house. You are communicating directly to voters and not through a filter as we discussed. Because of that, there is a feeling amongst the press that the white house is bypassing them a lot of the time. They see it as bypassing. The white house sees it as evolving to be able to actually do what they are supposed to do, which is communicate with the American Public. It is not that they are less important, there are a lot of things added. Lets keep going with questions as quickly as we can. Good morning. My name is daniel. I am from the honors college. Can you please clarify the difference in function between press Secretary Office and the Communication Office . Is there any overlap or do you work in the same place . I would say that they are offices that basically Work Together very closely. If you think about the offices of communication, it is really the office that is in charge of the broader world of communication for the administration. In many ways, marketing, different proposals, putting together plans, the press Secretary Office is on the line. They talk to reporters answering questions, they are doing the daytoday communication on behalf of the administration. They do that to the press corps. The Communication Office will be much broader work with overall initiatives in the administration. They will leave working on longerterm planning and a lot of direct communication. For instance, video units and all of that. At least in the obama white house. I think that is right. The press Secretary Office is much more tactical and daytoday. They deal with shortterm immediate things. That does not mean we do not get involved in planning and strategies, but really Communications Office to think about strategy and tactics, strategy, planning, longterm, thematic is short term daytoday combat with reporters. We are talking all day long. Good question. My question is, president obama has been known to embrace the media on platform like twitter, facebook, and most recently, an instrument, can you most recently, tumblr and instagram. How effective it has been during the administration . That is a great question. When tony left the white house and we came in, the white house Computer System did not let me access facebook. Think about that for a second. It did not let you access facebook because it was seen as a personal social network that people would waste time on. But we did have a law. Not have a law. It was a policy, not a law. It was how he would handle president ial records on social networks that were brandnew. The law wasnt clear on how you would treat white house communication on those things, so other things that in going on. In the 2008 campaign, it was not the communication tool that it was in 2012 and today. Back then, it was more people staying in touch with each other and not an integral part of the campaign. Twitter was almost nonexistent in 2008. We started seeing the White House Press using twitter for the first time in 2009. It was a tool to influence reporters. Changes are amazing. One third of millennials, which is you, get most of your television 60 of you are either dvd or on demand. Or you are online or on mobile. You are not sitting in front of a television, right . Many of you, i would say the majority, do not watch network broadcast. There is nothing that is growing faster than digital images on the web feed. If you are a white house communication operation, you need to retool. It does not like we had a gigantic staff in 2008. We had a tiny staff. You need to continually look at your resources. I think one of the things that the white house is always doing is taking a step back and saying, what has changed since two months ago in terms of how people are looking at news . And looking for different ways to do it. Whether it is through facebook instagram, and it is easily one of the most popular things out there. Doing videos and doing the kind of content that people are actually looking at. As opposed to saying, ok, now we are going to stand behind the podium one more time. How do we get people to listen to what we are saying . Part of it is the delivery mechanism. It is a huge priority. What is the landscape going to look like for them . Even in 2012, the landscape has changed so dramatically. Great question. James from Central Michigan university. She talked about the importance of the press conference solo press conferences for the president. To say that each of the succeeding president s from clinton to bush, i just want to know if you are directly involved in it, was there a particular strategy for the solo press conference that you all have voiced . Tony . I think there was one for 40 minutes or 35 minutes. In 40 minutes or 35 minutes. It is a function it will never had to stay or decide if you should do one or not, it is negotiated between the head of state whether he wants to do one and whether, especially for both countries, whether there is a need. If there is a message and goal that you are trying to achieve. Our bias was always toward doing one because we knew it was generally helpful for the head of state to be standing with the president of the United States. It was good for them domestically, so we were always happy to do it. Sometimes they did not want to do it for one reason or the other. In the case of a lot of them they are really shared goals. There are really shared goals. I think the u. K. Prime minister and president obama did have a lot of important messaging on terrorism and standing with the french. It was a very timely and important opportunity for them to come out and speak and show solidarity. That is probably why you would do it. One of the most interesting things i have read lately, president john kennedy clipped the record for the most number of press conferences and days of office. He had it televised press conference on average of every five or six days. The reason he did it was because he was using television as a way to go around. I think that is hilarious. This was a way for him to use the new technology because in 1960, it was a very new technology. He was very good at it. He really enjoyed it and it was extremely helpful. In fact, everyone watched it. It was an efficient way to reach the American People. The American People could hear from him directly. Now, it is not Broadcasting Networks by and large. We had a primetime conference that was carried live in 2009. Now, it is a huge announcement. They will not want to carry because it caused a huge amount of money and it will not have as much value as they would like to see from it. It is one tool to communicate and a useful thing to do in terms of the white house getting immediate access, but you only have so much time and so many resources. You have so many people getting their news in different ways, so it is one of many ways to communicate. As for john kennedy, it was that way and the best way. I can say from firsthand experience with both the Bush Administration and Obama Administration, the president has reached out and done more one on one interviews with local reporters, Network Reporters and significant newspapers. It is a technique that both of these president s have used. A president can much better control of one on one interview and get their point across that he can by fielding questions coming randomly from 15 or 20 different reporters. One note one of the most difficult questions answered by a president at a press conference the first half of the press conference is usually predictable. Responses that can be prepared for. It is the last question in a press conference that ends up completely up ending whatever message you are trying to get out. It was important. You have no control over it. I always thought about it like when you are putting microwave popcorn. You get to the end and the pops are too far apart. Take it out of the microwave because only bad things can happen after that. There is a point when you have to cut it off and move on. Of course, reporters love that last question. President obama was asked about the black harvard professor who was arrested by a white Massachusetts Police officer. That last question was at the summit. Nobody remembered another moment from the press conference. From the white house communication standpoint it wasnt designed to talk about health care. It is an interesting format. We will try to get to all of you who are standing for questions. Thank you. Good morning. I am from Stanford University and my question is for you. Could you describe what it was like being on air force one on september 11, 2001 . There is a pool system covering the white house. 50 or 60 of us were camping out every day. Every day, there is a list of one television reporter, one radio, one newspaper, and one wire services, one camera 2, 2 one camera crew. Skilled photographers. On september 11, 2001, it was my day to be with the president all day. I was standing in the classroom where he was and listening to second graders do their reading drills. I saw the president chief of staff walkin and whispered to the president. I was shocked. I wrote it down in my reporters notebook. Nobody would interrupt the president , even if i have a classroom of second graders. We were standing in a classroom with 12 reporters in the pool. They did not know about the plane crashes. We heard about one plane crash and i went over to the side of the room, and i caught andy i and made a sign of a plane going down. Andy nodded and put up two fingers. At that moment, i knew that one plane crash would be a tragedy too. That was real trouble. The president stopped and made a statement. He made a statement to the school saying there was an apparent terrorist attack and he had to return to washington. The door shut, we thought we were taking off for washington and then the pentagon was hit. I know president bush got briefed that we were not going to washington. If a terrorist attack has not just put up a Financial Center of the United States at the world trade centers, but now it has hit washington dc. D. C. We did not know how many other planes would be out there. It was clearly, for me as a reporter, i thought a doomsday scenario. It is a military plan, not a secret service plan. It was not to protect george w. Bush, it was to protect the constitutionally elected government of a democracy. Whatever needs to happen, had to happen in a succession of power. It was to watch a very well oiled plan come into effect. It is amazing to me on Board Air Force one, where we to around flew around for hours. We cannot land and cannot go anywhere. The extent of how little we knew on the plane. President bush, as i recall, had three telephone lines. He could talk to the white house, to mayor giuliani, but he could not really get much of a feel for what was happening. Our Television Sets embedded into the front wall of each cabin of air force one. The communication staff was able to pull up a very weak tv signal from the ground. That is where we could see, for those of us on the plane, the first tower fall and then the second. It was very frightening. We finally landed in louisiana. Basically, air force one told me they were out of fuel. They only had enough fuel to get back to washington. At that point, i made the argument to the chief of staff you cannot bump the press off the plane at a time of crisis. You need to have the independent voice that can assure the American People and the world. To their credit, they allowed me to stay on as the only broadcast reporter. One print porter was also allowed to stay on. We spent basically 10 hours with the president. There was a remaining core group of us that were staying with him. I was allowed to use my cell phone to call in what the president was doing. There was nobody at the white house i could call because they had evacuated. I called abc news and they would put me on air live with Peter Jennings. He was anchoring nonstop. I knew that every word i spoke and the kind of sense and tone that i used would help to describe what the commander in chief of the free world was doing at that moment. Hours and hours later, we landed in omaha, nebraska, and he was able to go underground in a bunker. He did have closed circuits communication and held a security meeting. The president decided he wanted to get back to washington. I thought it was critically important that he knew he had to show that the government had not been crippled. He wanted to address the American People from the white house, from the oval office that night. As i recall, i was not in washington, i was with him. Members of congress gathered on steps of the capitol. Sang god bless america. It was a real test of how the american government, under any president and any unemotional circumstance, how the government is protected and how it was able to move forward. Thank you for asking. [applause] i will give you one quick note to that because you are are all college students. Toward the end of the day, i got a voicemail message. It was from my daughter, and she said, mommy, how come you had time to tell Peter Jennings you were ok and you did not call me . [laughter] her first time living away from home. When i got back, i had two sons at vanderbilt, and i got back and i open my email when i got back to the white house at 7 30 that night. First email was from my son. He said, mom, a Fraternity Brother was on the 93rd floor of that tower. It was a handsome Young College student. A college intern. He did not survive the day and never knew what hit him. The impact that people feel for that day is a very personal. I feel bad asking my question after that. I was wondering because im from the Harvard University extension school. I would like to ask if you could discuss the responsibility you feel to guarding the president s image and message coming of the white house versus informing the press and transparency to the people . I understand the way you phrase it regarding the president s image. There is some of that. There is a caricature or overplayed theme that any president is bunkered in the white house. What we are there to do is to keep the press away and to be a barrier and to be in between and protecting. Really defensive. I never saw it that way. I think even though you are in a place where you have the worlds biggest megaphone, which is the voice of the president of the United States. If the loudest and most important voice in the world. You are still finding attention to get hurt and break through to audiences to get heard and break through to audiences. It is so hard to do. The idea of protecting obstacles and blocking is never the frame of mind that i had. I would always try and find ways to get out and get information out, to get a point of view out, our arguments, and you are struggling to get through in a very loud place. That was the opposite for me. I always saw the press as i have great relationships with press. I always wanted to share more information, openly talk. More sitting down and explaining. I think everyone knew they could come to my door. Sit down. Talk for as long as they needed in order to get through anything i could help them with. I was always happy to do it. I wanted it. Please come and sing me. See me. Lets talk and spent time talking. I would add, when you are working on a campaign, you are trying to win voters with choice. You are trying to win an argument. When you are working for the president or senator, or any part of the government, you are actually in public service. Yes, of course you want them to look good and to communicate effectively, but especially when youre in the white house, the issues are so much bigger whether or not it is your job. It is jobs and National Security and america under attack. Peoples lives. It is a very different kind of communication than a campaign. The campaign has a very narrow set of facts and image two people to help drive them to a choice, whereas governing is a much broader kind of communication where you are in broad public. Information that will help build support for proposals. Also educate around issues and to tell them what is going on. Anns story about 9 11 is perfect for that. On 9 11, nobody was worried about george bushs image. What they needed to do when they got him to the oval office was to reassure the American Public as only the president of the United States can do. There is only one person at a time like that can communicate to the American Public and reassure them. It is the president. It is about anything that happens in the world. Anything of consequence that happens in the world. What is the president of United States saying about it . There is no other person in the world. Something happens what is putin going to say . Any major event of consequence. What is the president of United States saying about it . We will do quickly the last questionnaires. A lightning round if we could. Good morning. Im from miamidade honors college. My question goes to ms. Dunn. I want he has had a somewhat successful relationship with the press with media. I do not know if it is something he couldve done better. In retrospect, when we first came to the white house and throughout the Administration Come it is true what ann said about this president having done more oneonone interviews than any president and having been extremely accessible to the press to i dont think it would have been a bad idea for him to have done more of the kind of casual working in the press room, taking a few questions on a basis. Often feels he is accessible to press accept him. Except for i will interrupt and do the last two drug questions quickly. Miss done, you mentioned how if you feel there is a problem everyone should voice their opinion, what is the best way to voice our opinion . How do you suggest we do that . Your opinion . If you are upset with something in the government or want to voice enter opinion, on whitehouse. Gtoov, you can get people together to do a petition. One of the things the obama and mistress and put into place is if you can get 100,000 people to ask the white house to respond to enter issue, they will respond. If you want to force them to respond you can organize an Online Community which is not as hard as it sounds. Put a cute cat picture up. That is one way to make your voice heard. One of the exciting things about being alive now is people have more ways than ever to make their voices heard. I like to say there are 310 Million People in this country and every single one of them is a journalist. Posting to your social networks and organizing with other people. A lot of voices tends to be amplified louder than one