this new concept in tv. we'll be doing for tv what f.m. did for radio. ♪ >> at the time the world was saying, we don't think anybody is going to watch videos over and over. but we knew we had something special. ♪ ooh, my little pretty one, pretty one ♪ ♪ when you gonna give me some time sharona ♪ >> mtv made you feel like those artists were in the room. you had a personal concert all day. ♪ crack that whip >> when you have the rotation of, say, maybe 100 different videos being rotated over and over on mtv, they do a great job of exposing new acts. ♪ here in my car where the image breaks down ♪ ♪ will you visit me please if i open my door in cars ♪ >> britain was ahead of the curve. they had a ton of videos in their inventory, and that was what paved the way for this accidental second british invasion.