the very interesting statistic, people, their favorite shows, be it "csi," be it "er." the most faithful fan watches that show two out of four weeks. >> there was general fear and anxiety, and they had the data to back it up, that shows that became increasingly serialized would lose viewership over time. >> lex, don't! because if the audience misses an episode, they would be inclined to stop watching it because they would feel like, i missed one and now i don't know what's happening. >> there had been amazing shows that had been serialized. they never had syndication value because you couldn't revisit them. but there's almost no better hook. it's like a book you can't turn down, you go, i'm going to watch a little bit more.