opportunity to really distance himself from jeffrey epstein. we do have to be clear prince andrew has not been charged, convicted not even being investigated at this point. but what he is guilty of is appalljug judgment when it comes to friends. he does address the fact in 2010 he looks back and sees it wasn't terribly sensible to stay at the home of a convicted sex offender but two areas that struck me the most, number one he showed chutely no replors or regret over his friendship with jeffrey epstein, and number two, at any point did he mention the victims. when we're looking at damage control the monarchy at the end of the day is a business. and this was further damage. these are all things any pr expert would say we've got to hit every step of the way. >> quickly if you will, how do you see the royal family dealing with the pr aspects of this going forward because we all