of the story is that yes, cycling was a mess. and armstrong was a master of it. and others were doping and cheating as well. but when you win at a rigged game, you're going to pay the steepest price in the end. and so that's essentially what we're seeing now. >> how much money in endorsements was he making, do you know? and so how much did he lose? >> estimated at 20, 25 million a year at times. >> he lost about 75 million in endorsements in late october when all of his sponsors fled shortly after -- >> $75 million? >> that's his exactly his estimate. >> there was also always this belief that -- which think from what i read in the book that he certainly promoted that his heart was bigger or his ability to process oxygen. i mean there were all these stories about how he was just this incredibly freak of nature and that's why he could do all these things. >> he is certainly a great athlete. there's no question about that. but when you look at those measurements, like his vo 2 max that was measured in the low 80s, that's normal for those high level athlete in the tour
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