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And most inspiring athlete in the world. but his dramatic fall from grace tarnished his legacy. a book called wheelmen claims to know how armstrong got away with doping for so long and who helped him. we always viewed this as sort of a business story. more than just doping and cycling or doping and sport. we view this as a story about a business, enterprise, essentially. and cheating was at the heart of it. is the fact that he also had this charity, did he use that to kind of blend criticism of him or suspicion of him? absolutely. the lance armstrong foundation, now known as the live strong foundation, really was his shield. he was fighting cancer. he wasn t just an athlete. he was above all that. and that really, in the mind of ....
When oprah was interviewing him. i want to play a little bit of what he said. yes or no. did you ever take banned substances to enhance your cycling performance? yes. yes or no. in all seven of your tour de france victories, did you ever take banned substances or blood dope? yes. so he said a lot. but there was a lot he didn t say. what were some of the major things that he didn t go into? well, i think he didn t talk about the people who around him who helped him for 14 years cover up this massive doping conspiracy. he didn t talk about how it all transpired. right. the people who helped him, the enablers, the people who the governing bodies of cycling. like the uci. that took donations from him. that is to us that s really the interesting thing about this story is, it s not just the doping, it s all the stuff around the doping. and you really get into this in the book. ....
80s, that s normal for those high level athlete in the tour de france. so he wasn t some physical freak that could just win without drugs like everyone else. he was good, but it was more of his mental touchness and his demeanor. now we know the doping program. it s a fascinating read. and even if you re not interested in cycling or think you re not interested, it s a really compelling story. so congratulations. thank you so much. thanks. the book again is called wheel men. this sunday night cnn will broadcast the world according to lance armstrong sunday night at 10:00 p.m. eastern. a 6-year-old girl was killed after she was run over a fire truck rushing to a plane crash in san francisco. new developments ahead. could never happen to them. and that their homeowners insurance protects them. [ thunder crashes ] it doesn t. stop pretending. only flood insurance covers floods. ....
Of the story is that yes, cycling was a mess. and armstrong was a master of it. and others were doping and cheating as well. but when you win at a rigged game, you re going to pay the steepest price in the end. and so that s essentially what we re seeing now. how much money in endorsements was he making, do you know? and so how much did he lose? estimated at 20, 25 million a year at times. he lost about 75 million in endorsements in late october when all of his sponsors fled shortly after $75 million? that s his exactly his estimate. there was also always this belief that which think from what i read in the book that he certainly promoted that his heart was bigger or his ability to process oxygen. i mean there were all these stories about how he was just this incredibly freak of nature and that s why he could do all these things. he is certainly a great athlete. there s no question about that. but when you look at those measurements, like his vo 2 max that was measure ....
De france. so he wasn t some physical freak that could just win without drugs like everyone else. he was good, but it was more of his mental touchness and his demeanor. now we know the doping program. it s a fascinating read. and even if you re not interested in cycling or think you re not interested, it s a really compelling story. so congratulations. thank you so much. thanks. the book again is called wheel men. this sunday night cnn will broadcast the world according to lance armstrong sunday night at 10:00 p.m. eastern. a 6-year-old girl was killed after she was run over a fire truck rushing to a plane crash in san francisco. new developments ahead. n??tç7 ....