its relationships with its banking partners in russia. the world's biggest container ship operators are halting their cargo bookings to russian ports. which is the most devastating to the average russian? >> maybe the most is actually . in the short term, that's going to be a significant impact. >> reporter: in the media and entertainment space, rt, the kremlin backed tv network known for putting out putin's propaganda is being dropped from providers like directv. disney and cnn's parent company, warner media, have stopped releasing movies there. while the moral component is a strong motivation for these companies, are they also pulling out of russia to avoid pr headaches? >> well, it's pretty easy to have it be both, in fact, because there's so much risk, not only reputationally, but also from a legal perspective. >> reporter: another move that will hurt the average russian's