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Its relationships with its banking partners in russia. the world s biggest container ship operators are halting their cargo bookings to russian ports. which is the most devastating to the average russian? maybe the most is actually . in the short term, that s going to be a significant impact. reporter: in the media and entertainment space, rt, the kremlin backed tv network known for putting out putin s propaganda is being dropped from providers like directv. disney and cnn s parent company, warner media, have stopped releasing movies there. while the moral component is a strong motivation for these companies, are they also pulling out of russia to avoid pr headaches? well, it s pretty easy to have it be both, in fact, because there s so much risk, not only reputationally, but also from a legal perspective. reporter: another move that will hurt the average russian s ....