Youre going to be doing over the next 12 to 24 months and youre still on the board of microsoft and you have this project now in front of you, how you divide your time . So i could have the next phase of life. Im feeling a little strapped right now. [laughter] will have to wrestle that through a little bit. I have other things am also interested in. I want to myself have more time for myself including more time to study, teaching a class this fall at a business school, more time for sports and golf, that kind of thing. On top of that, i want to be a great microsoft shareholder. I want to be a great clipper owner. Im trying to figure out how to evolve my civic contribution. My wife has been really active child welfaren and education issues in the state of washington. We are asking ourselves what else. It will take some energy to figure that out. You have a lot on your plate. Do you think youll stay on the board . Him on the board today and im excited to be here as a board member. Answer he gave yesterday. Trish joins us now. Did you call him out . The newsrified it as came out. I spoke to him about 30 seconds after that he was in fact leaving the board. He said, and im going to quote, i want to be a great shareholder and i want to pay appropriate attention but between teaching classes and my new responsibilities at the clippers , its a lot. He went on to say that he loves microsoft. Today to him on the phone , i thought when i spoke to you yesterday that this might be coming. I did not think it would happen in 24 hours at a very much got the sense in the interview that he was distancing himself. Talking about the layoff being nadellas responsibility on the board not having much to do with that. Really talking about the direction of the company now being different. Emphasizing how strapped he was for time with all that he has going on right now. It simmer lately amazing its similarly amazing how much he played for the. 2 billion . How much he paid for the clippers. He said he wanted the team and he thinks he got a phenomenal deal. He was willing to pay whatever it took. When we talked about valuations in general he said if you look ofthe valuation of some these tech companies, a basketball deal like this doesnt look so bad. As he went further into the conversation he did say cheap money as a lot of the reason we are seeing these deals happen and its really fueling the lofty asset prices. He laughed as only steve does and said it may have something to do with the basketball price, too. He knows its a lot of money. He was the highest bidder and he wanted the team. View our Steve Ballmer and you have billions of dollars, you can pay 2 billion. If you are Steve Ballmer. You missed out on the team in san francisco. Anchor trish regan, hard worker. Stay with us. You have even more news. You spoke to the guys from uber who just made a strategic higher, David Plouffe. Next on bloomberg west. Welcome back to bloomberg west. Johnson. Uber has hired a new Campaign Manager, former obama political strategist live from pier 3 in David Plouffe. This i he has served as a bloomberg intervening editor. He will start with the company in late september. Campaigns hired new manager, former obama political strategist David Plouffe. Trish, what did he have to say . I asked why he was going to work for a tech company out or his experience in washington. I asked travis why he desired to hire david, someone was such a political background to work and transportation company. What they both had to say makes a lot of sense. The whale like to think about it is uber running a Political Campaign and the candidate is uber. Partneredto have just with the best Campaign Manager in the world. Thats what its about. We are in cities around the world. We need to get the positive story of over out uber out there. The taxi cartel is resisting the process we are bringing to the cities. Had aid, youve phenomenal career in washington. Why go to work for a startup . Have spent a lot of time talking. I was a customer and strong believer in the company. We had a great mind meld. Herebuilt a Great Company with great people and great mission. The opportunity to be involved in Something Like this could be a once in a generation experience. I believe that providing transportation alternative should not be an issue. Cutting down on distracted driving, helping businesses and people move around the city. Ofhink ultimately this kind rye grass, this kind of change, its hard to stand in the way of. People will put up a fight and we will be prepared to make sure we are fighting for the transportation alternative. You will be fighting regulatory challenges not just in the u. S. But all around the globe. We were just covering the protests recently in europe. Lendoes your experience itself to this global atmosphere . There are some similarities. The fundamentals of a good campaign, making sure you understand your story and who you want to tell it to, leveraging our assets. Remarkable group of customers and drivers passionate about the product. You rely on people on the ground. President ialan a campaign, we had to listen to those on the ground. There are regional general whogers around the world know those communities and know best. The headquarters is there to support them. Travis, let me ask you about allegations that have surfaced from lyft. They are saying uber is playing dirty tricks and alleging that you booked 5000 ride didnt cancel them as a way to thwart competition. What do you say in response . A lot of this plays out on the insider track. At the end of the day, competition is good for the consumer. If you are out on the court, if you are lebron james, you want. O dunk on somebody competition can be fun but at the end of the day at the better for the consumer, the driver. Did the employees do it . Ever madeall requests in the system are cancellations by people just using the system. Its a natural thing. There was never any kind of intention or anything like what was being proposed. We just categorically deny it. The accusation of first place was the real dirty trick. About me ask you something that has been controversial. You have drivers frustrated by the changing discount rates. You may say you have one price and then announce a 20 discount and some drivers are frustrated by that. There predict and theyre sort of on economics based on one rate and it changes to another. How do you deal with that and keep your drivers happy, wanting them to work for uber while giving our best, most competitive rate customers . Description is a little bit of a miscategorization. The only time prices come down is when the trips per hour go up. We bring prices down and we have seen consistently across the country and the world that drivers are actually making more because they are making up for more than the price cut in trips per hour. What we do before the price cut happens is be given discount to the user before it even comes down to verify that trips per change, amentally price elasticity. Drivers make more when we drop prices. Consumers are getting iran the cities cheaper and drivers are making more money because of it. You get to a certain price point and they stay much busier and they are able to bring more income home to feed their families. Interview. Esting thats the first time we heard travis categorically deny the yft had beenl making. Superduper Campaign ManagerDavid Plouffe helping the president when the last two campaigns coming into a company that certainly needs a lot of help when it comes to the battles they are fighting in cities across america and the world. What a fascinating company. To get a guy whos used to so much herding of cats what running a campaign is its great. We will have to continue watching it. Trish regan, thank you. Next, how googly vaulter may how google is evolved. An indepth look at googles past, present, and future is remarked the tenyear anniversary of its ipo. Welcome back to bloomberg west. 10 years ago today, google began trading as a Public Company on the nasdaq selling more than 19. Illion shares at 85 a pop it was not your everyday ipo. They almost got in trouble for an interview with playboy during the quiet period. They say it warned of such things that google was not a conventional company. When they did go public, they used a dutch auction. After the unusual start, shares have never fallen below the ipo price. We have a look at googles golden decade and what may come next. Over 100 billion searches per month, one. 1. 1 billion Android Devices activated, 500 million gmail accounts. Just some of the numbers behind their staggering success. In its first decade, google has 0rown from 3000 to 52,00 employees. They have a market cap 17 times its ipo valuation. On the way, google has become a fixture in popular culture. On a matha twist term, has turned into a verb used around the world. Google product help users find where they are going, see what their house looks like from face, what mountains look like a world away. The core remains search. They have a 67 share in the u. S. And google is still not satisfied. When i think about search, it is such a deep thing for all of theo really understand worlds information. We are still very much in the early stages of that. Googlech has helped become an advertising juggernaut. With all of that cash, google has ranch doubt big time buying youtube turning it into the Worlds Largest video site google has branched out the big time. Android are 1. 1 billion users and we activate Something Like 1. 5 million per day. Allegationse been of user tracking, scanning emails, manipulating page rankings. We need to show what data is being collected. Awareness means thinking about the future, reaching for the stars. Brandnew,out doing risky, technological things that are making Science Fiction real. Shots include google glass, the selfdriving car, robots, even trying to prolong life itself, identifying the ideal Healthy Human being. It grew from a garage to the Worlds LargestSearch Engine and now a company searching for breakthroughs people have only dreamed of. And that was emily chang. As we look back at google, three men who played a key part in building google maps and Google Calendar. Brent taylor, former Group Product manager and shadow puppet ceo, and a former coo, ben leg. I started by asking off how the world saw google as they prepared for their ipo 10 years ago. Google was really misunderstood. Clips, things based on prices percolate, understanding the economics of Digital Advertising was not something people were used to. They had to educate the market on how to think differently in terms of roi and digital. You are there at the time of the ipo. We always try to talk about it was a fairly amazing moment for the world. What do you think the world thought at that time . Companies went public with less information known about them then because there was not a welldeveloped secondary market. How they are doing multibilliondollar financing that was not available. When google went public it is the first time they saw the business. Another covering it for network at the time and the numbers were just phenomenal. 170 yearoveryear growth. People were incredulous. You mentioned the paperclip advertising, also a new concept. Eople were just in disbelief it took a number of years of being a Public Company before people realized that it was a sustainable business. I think its hard to describe how stark that was compared to now where these private Companies Get so much press and ipo. Edge ahead of an it was a different time. Original Google Calendar team. It was one of the first applications google built outside of the search after the launch of gmail. Andrked on that team launched Google Calendar. At the time, there were so many parallels to yahoo . I dont know if you guys know that story but they essentially owned a piece of the company and there was a lawsuit and overture about it. Launching the calendar business it interesting because showed big plans to do a lot more. Was that the original plan with calendar . Always had a mission to organize the worlds information. The founders had a really broad theme and it was not just information you could find but information people kept in their email or had in their calendar. There were not really big tools for doing that in an online, shared way to give you unlimited storage. It was really an extension of that. Did you have a sense that the advertising world was going online and even going into search . Sawt the time, people online as an interesting sideline. Howive you a sense of seriously they did or did not take it, generally was given to one person, maybe not the best person. It was not something where they said we have to get it right. Its interesting. Maybe i will throw money at it and see what happens. It took several years. If i spend money buying i can build my brand. A 3, 4, fiveyear journey to really educate the market. If i spend more time buying clicks. They just sort of extrapolated that we must all be billionaires which is obviously not the case. I have to say most of the people we worked with and google it was their first job out of college and it was a very idealistic company. To have been financial windfall where you could afford a house in the bay area, like no one else, was a real blessing. For us it is a very formative company in our careers. No matter how they laughed or what they worked on that got it in a really positive way. We really learned about technology and how to make product. Nice Financial Base for our families. It was a really impactful company. It really cannot he understated. Sjogreen,ylor, carl and ben legg. Fromon bloomberg west, music streaming, home monitoring services, you name it. Google is doing it all. We look at why and what it all means when bloomberg west continues. You are watching bloomberg ont were a focus innovation, technology, and the future of business. Im emily chang. Google started out as a Search Engine and it has become a whole lot more. From search and Ad Technology to mobile phones with the android project. Google also has projects coming out of the google x labs that read like Science Fiction cars anddriving curing disease. Talking about googles success, challenges, and future opportunities. Googles International Revenue is Something Like half of all of its revenue. Google generally has much higher market share outside of the u. S. Than inside. Its really important for google overall. Focusing on engineering and innovation, it would be the same cost of whether it was a u. S. Only company or international. Moneyct that half of the coming International Funds a lot of innovation. To put it another way, if they did not have the same cost, theyll would probably not be making much money right now. I think they would just spend less money. What is it internally, bret . What is the focus on what to spend, how much to spend . They have tremendous returns on equity and tremendous profits as well. How do they think about spending within google . Over has evolved a lot time. It started growing large after bubble burst. When i left college, one of the only two hiring i did not think about that. They got all of the best engineers and Business People because there were not many jobs left. At the time, it was a bit of a freeforall. Google a lot not me. Not new, but a lot of people did. At one point around 2006, it got formalized into this what is it 80 15 5. Search, 15 on peripheral projects and then 5 on out there projects not directly related to core businesses. That changed a lot after larry ceo when heer as had the more wood behind fewer arrows mandate. That was three years ago about when we started bloomberg west. A lot of the moonshot explorations are doing in google x and a lot more Iterative Product Development in the core areas with a focus on unifying the product line. Always awas the raw focus on getting to a profit or this thing has to have a 40 operating return . When i was there, that was really not in the picture rattled. It was about building a product users love and getting the scale. Let me unpack that just a little bit. Make Something Big and widely used even if it costs more . With part of interesting about googles business is you really cannot make it interesting unless you have scale, a product that you use because you are monetizing at pennies per ad click. Youre focusing on getting to a product that lots of people loved and used. In terms of bringing in the coin, what was the approach of google in the last five or 10 years about ringing in money and selling ads . How did not evolve . Google focused on building something that consumers like. Once you got a decent audience, then how do you make money . The first goal is to push it fast, iterate fast, and then to say that this is a product therefore its ok to sell ads. Occasionally they would be subscription based. How do you get the right ad to the right consumer at the right time . Does it hurt the Consumer Experience . Then ramp up slowly once we have the right model. Why does google do this crazy stuff that is so far from search . A self driving car is not organizing the worlds information. I think larry and sergei started with an academic start. When i got to google the most distinctive thought was how ambitious and academic itself. People were willing to take very complex approaches and not be intimidated by that prospect. The culture of google is really unique and why it is such an Enduring Company is theyre willing to work on Technology Problems that scare other companies away. Its a credit to them that they are willing to continue. Its pretty distinctive. If you look at the missteps through xerox pox where they are park where they are unable to monetize. They had great things like the mouse, the pc, graphical user interface. I make fun of google glass as much as the next guy but i think how interesting it is they are taking these Research Development in trying to turn it into product. It reflects well and how they approach which i think is pretty different where the Research Group is off on the side. Sjogreen,ylor, carl and ben legg. Coming up, as we celebrate googles first updated as a stock, we look to the future of google as a company. That is next on bloomberg west. Watch a streaming on your tablet, phone, and on bloomberg. Com. Welcome back to bloomberg west. Im cory johnson. We are marking googles 10th anniversary as a Public Company. We are looking at whats next, Artificial Intelligence and other socalled moon shots have been a big part of the company. I started with talking to the ceo of clarify via skype, another exit google ex googler. He recently tested out the self driving car. I asked john why google is researching driving technology. Google is doing this because driving is such a transformative opportunity. Tackling the challenges of push mappingreally and the ability to bring search into the physical world. I think the opportunities are enormous. Why do you think an Advertising Technology company is doing things like robots, cars, and so on . I dont think they are just advertising. Differentpply to any tech applications, search, targeting the ads. It could be helping to find other products. They can use their expertise to with different applications. John, let me ask you about in terms of machine learning. We rarely talk about that here at bloomberg west. Can you kind of explain that and why we would see that in other google operations . Examples from Training Data and use that to do prediction or matching the future things in the amount of data that google and other Companies Like facebook have acquired is so enormous. By developing something called deep learning, almost a virus infecting the Academic Community it is so powerful, it provides the ability to really mine and toloit all of the data make better predictions and ultimately translate that to useful services and products. Matt, do you see advertising as the ultimate goal of all of these things whether its learning to solve problems away from this desk top computing, whether it is glass or robots . I dont think its the ultimate goal. Think theres going to be many others for google and similar companies. It is at the core of the technology. Drivingmonetizing self cars are different avenues where that could be applied. Search but not necessarily self driving cars. What is Artificial Intelligence to google, matt . Its making use of all of the extreme amounts of data that they have selected and making it more useful to the end user using very simple algorithms to do that or applying more sophisticated algorithms. It can have a large amount of data and interesting things. Where they started really with search, now they are incorporating very sophisticated algorithms to improve allaround. To what end . They have this mountain of data and now they are increasingly giving the capacity to understand it and apply that Artificial Intelligence to do what . The wayreally improving that users interact with data. It could be mavs. It could be emails. It could be how they find things on the web. Valuable to not only google but the end user. About you, john . What do you see google doing in the future . Look atou think we will this company 10 years from now if indeed it exists 10 years from now . The exciting thing about robotics is it to bringing this technology into the world. The science of programming work so imagined fulfillment and warehouses the science of programming work . Imagine the ability that anything we can do manually that can be ultimately be done through robots that can interact. The challenges are tremendous that the opportunities are enormous. Its just amazing to think about 10 years ago that this sort of financial event, a weird ipo for a dutch auction would lead to you 10 yearsere ago . Did you imagine you would be working on this kind of work with google . I have not started the robot wasproject yet but i building underwater robots at the time. If i try to use my crystal ball and think 10 years from now, i think there will be more robots in our everyday lives. A big question is how do you achieve this sort of physical scale up . Scaling ins amazing Mountain View and i was really blown away last month. How do you achieve scale up in atoms in terms of the physical world . We will have robotics. Likeot sure if it will be Science Fiction movies, but the clever people at google and elsewhere will find ways to do useful things to help people and it will have a value leading to robots and uses we never thought of. , the ceo ofer clarify, and john leonard, robotics repressor. Household being targeted by hackers. Personal data on more than 4 million patients has been stolen. We tell you who was behind it and exactly what they stole next on bloomberg west. Welcome back to bloomberg west. Hackers hit Community Health systems which operates hotels mainly in the south. They stole Social Security numbers, birthdays, and addresses of 4. 5 million americans. They believe the intact came from china in the months of april and june. From streaming video to crowd source images, technology is playing a central role in telling the story of the protest in ferguson, missouri. What technology is actually being used by the citizens and Law Enforcement as well . Im joined by dave simmons and peter. It allows anyone to share safetyrelated videos and is used by several Law Enforcement agencies. We talked about how the technology of twitter and facebook is helping to spread the story of whats happening and what happened. What is Law Enforcement doing in those regards . Law enforcement and the public can use mobile technologies to essentially share photos and videos in real time and be able to geotag and map the content so it is actionable. What do you mean . Being able to crowd source and share is a really valuable tool for Law Enforcement and Public Safety but also for the communities as a whole so they can share that information in real time. I dont know if its my facebook feed and my friends, but this has really touched a nerve with people. They are coming out talking about it. What are you seeing . We are seeing cointreau or five channels from citizen journalists. We are seeing 4 or 5 channels. You have live channels become their own broadcasters. Thats right. From a mobilee device of to an hd broadcast like you do in a television studio. Back to ferguson. What are you seeing . Citizenve four or five journalists and they have turned to our platform because its very easy. They are providing their own commentary and point of view. Is it fair to say theres not one point of view . It is somewhat diverse. The people who tend to initiate those broadcasts are showing what its like for individual citizens on the ground. It is sometimes overlooked are the major media outside the u. S. Where we see a lot of activity. I dont know if its accurate but there is a sense that its uncensored. Raw than you might see on a broadcast network such as ours. We see that. Last year when everything was kicking off in ukraine, a number of citizen journalists set up cameras there to share in uncensored view of what was happening as they worked their way toward greater democracy. Me about thek to business you do and how it changes the events of what we are seeing like in ferguson . No matter how many cameras are there, they will never be as close to the action as smart phones. There are over 2 billion smartphones worldwide and people are actively engaging in these types of events. Way . Gaging in what im just curious. I feel like theres a Great Big Business opportunity presenting itself, not to be callous about the horrible situation, but money being spent. I wonder how that changes the technology. The public is demonstrated that they are willing and capable of actually supporting their communities with Smartphone Technology by sharing information and thats what this is really about. Its about being a Good Neighbor and supporting each other. I guess its about being a Good Neighbor. It does not feel neighborly. David, in terms of the opportunity this presents for you, how do you generate revenue from this business in terms of whats going on in the story . Ustream has evolved to also be a platform that businesses can use to get across local events that they believe need to be shared more widely. Businesses are no longer dependent to figure out the content they want to share. They can share whatever they think is important is really using a platform like ustream. We want to enable them. Dave gibbons and peter mottur, thanks. The bwest byte where we focus on one number that tells us hold on lot. Todays number in the newsroom, adam what do you have . 600 billion dollars, the market valuation of apple that crossed today. They are inching towards a record and crossed 100 per share for the First Time Since 2012 accounting for a stock split they had earlier in the year. The stock is having a nice little run here. We are talking so much about google and the 10year anniversary but apple back then, it was under 20 per share before the split. Its amazing what its become. A few years ago i went down to apples annual Shareholder Meeting and i met a few overtired schoolteachers who bought when it was down in the doldrums. They were enjoying their retirement on the fruits of that investment. Quite an enjoyment, im sure. More bloomberg west tomorrow. Thank you very much. Welcome to money clip. We tie together the best stories, interviews, and videos in business news. Steve ballmer is in the house. The new owner of the l. A. Clippers makes his presence known as only he can. Tiger woods. He carries the nike torch with golf sensation rory mcilroy. Kurdish and Iraqi Forces Take back the mosul dam with the help of u. S. Firepower. Airbnb turns things upside down. Eating a cookie