As well as your backyard. It is monday, so they will try to stump me with my mystery guest. We will see if they can do so. But first, headlines from carol massar. The big headline today was the continued drop in u. S. Stocks. The s p 500 losing more than one percent. The index now at a three week low that has erased the benchmark game for the entire year. Coke Industries Run by the Koch Brothers and Goldman Sachs are near buying flickr group for cvc from cvc capital partners. Deal may be announced as early as this week. And consumer borrowing in the United States rising more than forecast in the month of february. The 16. 5 billion dollar credit exceeded all estimates in a Bloomberg Survey of economists. Back over to you. Mergers and acquisitions. Over 400 billion so far this year in the United States. Today, five deals each worth more than 1 billion an ounce today. One of them involves a group that agreed to acquire alabama gas from energen. About 1. 3 billion in cash. Joining me now from st. Louis is the chief executive, suzanne sitherwood. Outline for us, why did you decide to purchase this unit of energy en. Think for having me today. We are a gas company that provides Natural Gas Service to customers in the st. Louis area as well as kansas city and throughout missouri. Available, we decided to get very involved in the bidding process and fortunately, we prevailed. Why do you want to expand your asset base into alabama . We said about a Growth Strategy two years ago and we wanted to grow the likely laclede group. Acquiring gas companies, investing in infrastructure, and growing our other companies organically. And investing in technologies relevant to the gas industry. Lagasco hit our sweet spot. Can we look for more acquisitions as part of the . Trategy act o yes. As our Company Continues to grow, we will see if we are ready. And if we can create additional shareholder value. If we are ready, we will engage in that process. Can you give us the Value Proposition of why this particular asset . What does it add to laclede . So its a gas company extends or geographical footprint outside of missouri in the fine state of alabama. From anean by that Economic Development perspective and customer perspective, its very strong. And from a regulatory perspective, the state commission has an aggressive rate making process. The Commission Rates at high. Not only did we get the geographic of her city, but we got regulatory diversity. Tell us about the regulatory diversity and what youre seeing in terms of trends coming from regulators coming from various states. You follow rate increases every three to five years. Here in alabama, the progressive rate making is a continuous process whereby you foul with the commission once a year in december. And the commission is really staying in front of that commission at a continuous basis instead of coming and going every three to five years. Explain how the dynamics has changed since you got into the utility business. Wants to take it for exploration and production. In this business for over 30 years now. We are on the retail side of the gas company trajectory. From emp to interstate pipelines to the retail customer. At your homes or places of business and industry and manufacturing. That is what we do best and we have elected to continue to grow. Do you find that there will be more Strategic Acquisitions and sales of other Energy Companies because there is this realignment going on when it comes to at least a Gas Transmission infrastructure . That is what we set out for the Growth Strategy a couple years ago. Mlp and combo companies and electric, they will deploy their capital to the highest calling. Companies a part of their company. In terms of what their major strategy is. What about the strategy of investors in the form of new dividends . It complements that strategic goal. Creative inion is year one. Ofis a tremendous amount cash flow and helps us with our dividend. Executive sitherwood, of the laclede group. I will take a look at one Company Looking to take charge of your drive. It is monday and time for the first mystery guest. My mystery guest wants to help bring back the power breakfast. Did you ever wish that your car were smart and could notify you of oncoming traffic . How tired you are to prevent you from driving . Matt miller sat down with Harman International chairman and chief executive to talk about making cars brainier. One thing i feel very strongly about is that cars, fofy have all sorts integration of iphone, android, or whatever. In five years, it could be a different maker of phones. The users can drive any car whether it is 30,000 or 100,000. And ave peace of mind Better Software solution that will always work for 10 years. What do you think the future is as far as innovations . You mentioned lane departure and forward collision warning. These are in cars now. What next . Is the area of safety. Geopositioning and understanding. Traffic reduction before it is too late. They are also working very closely with the electric car companies. Takeaway the cars and when they reduce the weight, you have a carbon fiber body and all sorts of noise problems. You can go to a carbon fiber body and use physics. The road noise would be a ,uisance to drive electric cars it goes away. We talk about self driving cars. It is very much shoulder to shoulder. We learn from each other. The envelope and more automation comes to the car. It is easier to connect with your lifestyle. Talk to me about the safety. Youre not just talking about airbags and abs control. Almost an autonomous car. We have decided to focus on camera based 360 degree coverage. In bad weather or good weather, the forward collision warning is very precision based. A few things, like night vision, and working on a technology to detect how tired the driver is. They were a leading company in Software Development and we are starting to bring the safety aspects. It used to be only available in the highend hundred thousand dollar car. Those so that mass people can appreciate that. Building safer cars for the road. Very own matt miller conducted the interview and is here with me now. You said there are additional things they are working on. Its not only what is going on in the automobile . The Automobile Industry accounts for 75 of their revenue. But they are looking out into a lot of different fields where they are hoping to software. Huge in software. They still do a lot of hardware for cars and they will do some hardware also for buildings. They do football stadiums around the u. S. And soccer stadiums and other countries. They completely wire it for audio and video. You can ask them about this but they completely wire for video. For the fee for world cup . Cup . Fa world systems, audio systems, someone works with them on those. Washer thing that he telling me about and he actually showed me a demonstration of this new Software Patch or an app that they have that is able to rebuild the compressed music of our era. Explain how that works. A recording of music has to be compressed. For mp3. Were younger, we were listening to vinyl record. That went to cassette tapes, cds, mp3s. It gets compressed and destroyed. He spent time with 50 cent. Is interested in this idea of sound degradation. Theyre doing everything they can to make a super high quality recording and we are destroying them. With the new apple or Software Solution to rebuild the highs and the lows they get clipped when you compressed music. One thing that goes on inside the automobile has to do with camera. Rear facing cameras. Today that they will be producing some automobiles in which they will do if left and right side mirrors. I have a front facing camera on my ford f1 50. They are becoming more and more prevalent. They do the entire 360 degree camera view. Not only can you see in different places on your screen, a lot of them are just set up for detection. Lane changes and blind spots. Software that runs those cameras is a huge part of what they do. If somebody else can do something for me cheaper, faster, and better, let them do it. Im all for outsourcing that hardware work. He wants to do creative Software Solution. The federal government has mandated they do the systems for bmw, mercedes, volkswagen. He also sold to blackberry a few years ago. He is starting to make deals to do software for american cars. He is also doing super highend speaker and audio systems. They have a great headphone business. The consumer business is they are using store showrooms. Is incredibly important as a brand driver. Bmw says we love the speakers but youve got to do something consumer facing so that they know how good this stuff is when they get in our cars. It rains, it pours, it is sunny and bright. What tv can take it all . Meet stadiums favorite son bright tv. Next. Bright sunlight, overcast skies, the weather is no obstacle watching a sunbright tv. Able to televisions withstand extreme temperatures and in visible against insects. With the Technology Behind it, the Vice President of marketing joins us from los angeles. Describe for us exactly what is it that son bright sun bright tvs do that others cant. And manufacture tvs for outdoor use. The televisions are designed from the ground up to be completely weatherproof. The rain, sleet, snow, they are able to handle extreme temperatures. Making a 10 High Definition tv for the outdoors. These are made in Thousand Oaks california . We make them in the u. S. , designed and manufactured in our facility. It is a little Bedroom Community in suburban los angeles. What kind of sizes can people get them for their residential use . We will get to commercial in to second. For residential, we had the signature series about two years ago that of the bestselling outdoor televisions in the world. The sizes range from 32 inches to 65 inches. Start at 1495 msrp. Do you have the 65 inch in your backyard . I have a 46 inch tv. My goodness. Lets say you wanted to talk about sporting venues. Used . Sun bright boston,are in new york, denver, tampa bay, miami , cincinnati, kansas city. A lot of them are using our tvs in boston, metlife, and new york. We have a professional series of television that is very ruggedly built and can survive a shotgun blast. Sometimes the stadiums use those. Just in case there has to be something that goes off. Can describe the. Ntecedents is this something used in the professional moviemaking industry . The genesis of the idea came with the founder back in 2004. We have been manufacturing these tvs for over 10 years. A baseball fan living in Southern California and he wanted to watch the giants and dodgers game. Or does he spend the afternoon with his wife enjoying the day . His idea is, why not do both . It was an Innovative Group of manufacturers that put together how do i make it television that actually works in every kind of weather condition outdoors . Through innovation and design, they came up with a very great solution. Is there some sort of secret technology or is it just the brightness . There is no secret formula. We took very good parts, so the lcd panel is 20 or 40 brighter than a conventional tv. We have a matte finish rather than the pretty gloss finish that cuts down activity. Inot of the other magic is the mechanical and iterative design that we do to these things and make them completely weatherproof to last for years and years. I want to thank you very much for joining us, the Vice President of marketing for sun bright tv. Time for on the markets on bloomberg. The Dow Jones Industrial average shed more than one percent. Down 166 points. The s p 500 loses 20 points. 1845 on the close. The nasdaq dropping more than one percent, nearly 48 whites. Coming up next, how your phones can help you stay beautiful. Next. This is taking stock on bloomberg. Im pimm fox. Lets go to my radio host carol massar. From news some news from citigroup. Mortgage securitization trusts that the bank has sponsored. The move will result in a First Quarter charge of 100 million. Womens clothing retailers coldwater this is according familiar with the matter. This was after they were exploring strategic alternatives. Coldwater creek to clients to comment on this story. Disneys latest captain america film is at the top of the box office this weekend with a record april debut of 96. 2 million. The sequel may have some tough competition. Captain america three is slated for may 6, 2016. The same day warner bros. Combined superman batman movie is set to premiere. A bit of a battle of the superheroes coming our way. The business of beauty, carroll does not need this. Giving the salon industry a hightech makeover. Looking for a beauty professional . You can book an appointment online or via phone. Giving the people a run, you were telling me 500 million worth of beauty appointments have already been booked . We are the Fastest Growing marketplace and beauty services. A couple of years ago, i was trying to book a haircut in San Francisco. A couple of online sites, San Francisco is worth over 300. Over 1000 and still not happy with the way that i looked. I booked a fourth appointment with a different scientist stylist and loved my experience. Years it was like night and day. They can give you amazing stylists for exactly what youre looking for. Cities, how do stylists and hair and make up individual professionals get to be part of style seat . It is 100 free. You can sign up for a platform, like creating an online portfolio. List your bio and your services. It is a great way for them to find you. Free booking, a mobile app to run your business, you see the revenue. We grow the average stylist revenue by 68 in the first year which is a lifechanging number. Increase in the amount of money that they take in . . Ow do you make money act ou is for premium services. If they want fancy Marketing Tools and scheduling tools, they can sign up for premium between 25 and 35 a month. How did you raise the money to start the business . We are backed by Silicon Valley firms and incredible angels. The guys that started uber, guys from Great Companies in the valley recognized this was something really needed. Did they get the idea right away . Some of them did and some of needed some opportunities. Silicon valley is not an act for beauty industry. The guys that got up early on, the early Angel Investors understood that there are a lot of similarities between pentable, huuber connecting the customer to the person that delivers the service directly with his few intermediaries is possible. Does the rate change . If it is a busy time of year . Is this a flat rate . The stylist sets the rate. It is almost like dynamic pricing. The stylist chooses their rate, we dont touch that. I mentioned 15,000 u. S. Locations. Do you have to physically go in each market or do you just sit back and see where the demand is . Done nothing for that particular growth in the area. Stylists have been so excited that the Service Drives them a lot of revenue and improve their business. Dallas,jority houston, chicago, we are all over. Services are of done on location in a home or office. The rest is done in salons. They work in the best salons in the city. And the broad range of people that access this kind of appointment scheduling . I dont mean the professionals, but individuals that want it. Young, old, men, women all over the place. We are actually really diverse which is something we are excited about. At a point where we are reflective of different types of people in the industry. Whether you are a Celebrity Stylist or a middle of the market stylist, we are really proud of that. What would you like to have happen this year . Growth. Any specific amount . What would you like to see next year . We did almost 300 million in appointments booked. You could be billiondollar material. We will see. The chief executive and cofounder of style seat. Maybe you are looking to enhance your brand by using what is known as social media. We will take a look at one company that has advised dominos,raft kraft, and others on social media. And 600 pounds of lobster a week . The u. S. Senate will be voting for longterm jobless benefits that will reauthorize emergency benefits for five additional months. For just aolitics month. Isnt stopping the Republican Party for planning ahead. Use data mining to be the democrats by getting more information about voters. So mattingly reports. Telling the story of president obamas victory. If you want to support our Party Officials and donors wasted little time demanding the. Esources behind me is the team. We have the people that work with our data that aggregate it and make sure to do quality control, that we also have data scientist. He was overseeing a new model for clinical parties to streamline the massive amounts of voter data. Million and as well aseffort facebook and linkedin. Our campaigns have the data they need and the predictive lytics that they need. Data,lining the reams of they plan to develop and utilize constantly involving sets of s of apps. Sets oevolving set he points to the recent special elections victory. We expand upon it and multiply upon it. Beta test fors a the data platform. They had access to the Realtime Data collected and purchase from vendors including your home and car purchases. At a veryt at scale lowcost. The rnc think they can match the obama 2012 data Mining Systems and improve on them. How do you gauge, numbers wise, what you have done . Does this get us more . Nformation ac eventually, they become a donor. When you no longer have the imperative of getting an incumbent president elected, you have a significant opportunity to win in 2014. While the Republican National committee is looking for big nextto help them when, my guest is using big data to help companies advertise on social media more effectively. They decided to streamline the social Media Advertising business. Explain to someone who is not familiar with social media and advertising, what is it that they can do for their company . We sit on top of facebook, agencies,ig brands, all across different environments. How would you do that . I understand how that makes sense. Lets say a Pizza Company comes to you and says, we dont know what to do. There are all these Different Social Media platforms. We cant be sending tweets and facebook likes all day long. It becomes an interesting question. And where it gets really interesting is to think about how you amplify your content. Growing the marketing dollars and relying on all kinds of interesting data. Companies, you can leverage things like tv targeting. And you handle all that. You say, we will take care of the technical backoffice stuff. We will figure out a way to get it to the people. We provide players and services for our partners. We also do everything ourselves to make it as easy as possible. Withe you in competition traditional Advertising Company . And your complementary because they will come to you and say we are very good with the concept and we want you to do the implementation. Social is something that complements the way people use the internet. It helps achieve the message across different channels. Went fromyou northwestern and you started another company. When did you come up with this idea . Year,internship my junior i was at hbo in new york. I saw how they were marketing and they really knew how to do billboards and tv and those things. But with social, what is the best way to do it . I met a cofounder in the back of up probability class. Lets figure out a way to solve this problem . His mom wasnt too happy at time but they send us care packages. You gave a job offer to work for microsoft, right . My dad was an entrepreneur and kind of got the bug at an early age. Starting the business, its going to be now. What about raising the money to do this . It takes three months to figure something out and if you made it, you go back to whatever youre doing. You presenty that them. Well done. The chief executive. My mystery guest will be revealed and i will give you the final clue. I mystery guest establishment has earned nonconsecutive stars. Mystery guest monday and i have no idea what my guest is. The producers as been kind enough to provide us with a few clues. Ringing back the power breakfast. And 6003000 oysters pounds of lobster per week. And the establishment has earned nine consecutive stars for its seafood. Mentioning seafood and stars,. Re your restauranteur yes. Do you own more than one in new york city echo yes. Are you affiliated with the Seafood Restaurant that goes by is it a chain . It is not a chain. Multipleve restaurants. Are you a family owned business . Yes. Are you associated with no. Are you in that category of restaurant . I believe we are. Are you in Rockefeller Center . Yes. Oceana . Yes. Levano family. Yes. You also own a greek restaurant. You have a restaurant in wayne, new jersey. Name, but yourour last name its mclaughlin. Ago, weem 22 years struck a partnership and have been together since. Im paul mclaughlin. What is your role . And am the managing partner pushing forward everyday to provide a great experience for our guests. Thank you for being here. Tommy about the Restaurant Business right now and if you can, describe the different restaurant because you have different themes. Oceana is the flagship restaurant and we have been in existence for 22 years. Has been established for 15 or 16 years. A Retail Restaurant specializing in homemade pasta. 600 pounds of lobster, 30,000 a week. 3000 oysters we are going for 30,000. Is it true to not eat oysters in a month most are cultivated and grown so you can have them yearround. What is the biggest challenge in the seafood business . Sourcing out a good product. Good pricing in the marketplace. We have a great buyer in the market that is a daily market for us, making purchases. We are lucky in that matter. What kind of trends are you hoping to the bar and cafe scene is one that we are very happy with. E have seen a 20 growth rate people enjoying after work drinks and snacks. They like a quality experience. About before you get to the bar area . Tell me about breakfast. We have the client and the business client that demands a highend experience. Looking forward to building that a little bit more. I think of seamless ways to have it delivered. It will be the normal trend. I think that is a possibility. Seafood is a product that does not transport all that well. If you want the experience, you need to come to us on 49th street. The senate has the votes to extend longterm jobless benefits. The u. S. Senate making taking that vote. Stock selloff today. More than one percent. The nasdaq also a decline of more than one percent. Thanks for taking stock. Im pimm fox. Good night. Cracks live from pier three in San Francisco, welcome to bloomberg west recover and theon, technology, future of business. Im emily chang. Microsoft is the latest to want a piece of the entertainment five. We take you to santa monica studios were there working on original shows starring big names. A viral content website with a twist. He will speak with up were the cofounders for finding content that matters and their catchy headlines. Yearsnext