We asked the man behind the magic. Happy friday. Burgers, beers, hot chicks puppies, super bowl. What more can tv deliver . I dont have a good answer. The u. S. Economy expanded at a 2. 6 rate in the fourth quarter. That is a slower pace than forecast. You can blame cooling Business Investments at a slump in government spending. Consumer spending jumped by the most in nearly nine years. James bullard told us on in the loop this morning that he is ill feeling bullish and it is time to raise Interest Rates. Zero Interest Rates is not the right Interest Rates for this economy. We are much closer to goals that we have been in a long time. Inflation is low but it is not low enough to rationalize Interest Rate policy. They unexpectedly slashed their main Interest Rate. It is a sign that listening the impact in the recession is taking precedent over inflation and stabilizing the ruble, which is falling to record lows today. Oil had hit the russian economy very hard. And amazon shares are and fuego this morning, rising as much as 11 . Amazon still lost money in 2014 for the first time in 12 years. The Company Expects another loss in the fourth quarter. And we are waiting for the first trade in shake shack. Suggesting a huge pop from the 21 ipo price. The price shares above the range owner and founder danny meyer ended up raising 105 million, which isnt very big. We will be speaking to mr. Meyer after trading begins later in the hour. We are going to get an update on whether mitt romney will make a third president ial run. He will hold an 11 a. M. Press conference created he has gathered all the information he needs to make a decision. The call comes the day after she will go work for jeb bush. It is time to count the bodies. The Biggest Oil Companies are responding to the precipitous plunge in the price of crude with cut after cut after cut in spending. Investors have punished the sector. Chevron slashed billions off its exploration budget and said it is going to squeeze the supply chain. Exxon is due to report on monday. He is chief Investment Officer which has 800 million. She is more than an enthusiast. Lets tighten that up. Let us begin with you. Amid the carnage, where are they . I think that is how it is for friday. This oil stuff is really boring. Then i think the long and short of it is there is a lot of value traps going on in the u. S. Marketplace. To my way of thinking they were not great assets. Sustainability. The shale plays in the u. S. Have declined. They have to be careful where they find these things. You are a high yield investor correct . What is money good . This is the trap we are seeing. The Distressed Community is coming out in the space. My warning is you have to be very cautious as to what it is you own. These businesses are not generating any free clash free cash flow. They are broken business models. For the most part i am talking about broadly. Kkr did a deal with lean energy a couple of weeks ago. They funded the drilling, they funded the wellhead. They didnt buy the stocks, they didnt buy the bonds they invested at the project level. That is savvy smart investing in those projects. What isnt savvy smart investing is people who fell asleep in accounting and put these bob traits in the wave over the last two years. These bob trades in the wave over the last two years. A lot of your names are actually cash flow negative. Press would was clad press would was cash flow negative. How do you expect them to pay high dividends if they cant pay the money yet to them it all has to be put into context. We are not big and a plea players big mlp players. Crestwood is finishing a buildup. Gas is still in pretty decent business. These are all things lets call them the contagion trade, where these things are sold off willynilly because they are energy. You have to be very specific. It is a refinery. It is multiple refineries. I think you have to be very cognitive said. Getting back very caucus it. A very caucus since. Those things are cash flow negative. When you are buying bonds today, how long are you expecting to hold him for . We are by two event fires. What does that mean . A lot of things happen in a bonds life. When we say is the bond can be called, the bond can be put from the standpoint of the company being acquired, the bond can mature, you can sell bonds into the open market. You have these five events. It is typically an event where they are expected to be acquired. Or the bond is called. Typically you are looking at a 2. 5 year holding period. I think that holds for the next couple of years. The most important point is there is a lot of this information on the socalled businesses. We are getting a consensus that oil prices will stay low for a long period of time. You have 30 of the worlds production that is unconventional. That consists of deepwater haida oil. This is all very temporary. How is that true . Shale break even is they have invested millions of dollars to make the wells. They are not going to turn them off. They are going to keep making money. This is the funny part about the misinformation. I think the saying is figures lie in the liars figure. The notion at the way ahead is ridiculous. Earnings before interest tax and appreciations. The words you are using is earnings before expenses. People are talking about these costs. What they are talking about is a half cycle cost. Just the actual well they dont take any g a into account. From that perspective, you can make money at 40 or 50. That is assuming you dont have a company to service. Smart money is doing it at the project level. Whatever is left for you you guys get to keep. What is left over for stakeholders in the business . One thing we have to cover before we leave, where did you get that jacket . This is actually at nordstrom. It is like finding a film finding a velvet jacket. Let me see the inside of it. Open that thing up. Who makes that situation . Look at that lining. It is a nordstrom jacket. You just turned it out on tv. Im into that thing. The chief Investment Officer at asset management. Our own commodities nerd. The cofounder of Fortress Investment i hope you are watching that last segment because tim just trumped you with that jacket. When we come back, a tale of two tech companies. The first prophet they have seen in three quarters at amazon. They are not so happy with google. Add prices are falling. Remember this ad . The tale of a friendship between a horse and a dog. We will talk to the man behind the magic. How will he followed that up . Shake shack has opened for trading. The open trade was 47 per share. On its own it was raised from the initial range of 17 to 19. Earlier today, it hit a high of 52. 49. The Company Raised 105 million in its initial public offering. Im sad to say we wont be able to celebrate because i had one earlier this week. Once a week is already plenty. If scarlet said she had one this morning, i gave her a break. We are actually going to have danny meyer joining us in just a few minutes. Betty liu will be speaking to him. The concretes, the burgers. They priced this thing at 21. Who is their banker on this . We will get back to this. He has to be asking the banker how did i leave all this though on the table . Time for some of the top headlines from around the world. A 10 stake in the parent company. They paid 1. 7 billion to get a closer partnership. They further their goal from the top global airline. Hardly on fire. The gdp growth and 0. 7 percent growth to fight expectations and demonstrate that not all peripheral European Countries are equal. The chinese affiliate was valued at 50 billion, according to people fill year people familiar with the matter. It has been under control of jack ma since the company spun off its finance operations. Amazon shares are on fire, rising more than 10 . Jeff bezos posted a fourthquarter profit of more than 200 million. For the first time in over 12 years. The company signals in other loss in the fourth quarter. We are joined by cory johnson. I know you are watching our last segment on oil. You are the next act, so you better deliver. Why did wall street like the quarter so much . It was great for wall street because it underestimated the size of the operating profit. There are really good things in this quarter. It was less than last year. They were 15 higher. Thats just a thing that everyone dreams of one day look at this business, not what it is doing now but what they could do. Could they ever reduce costs . They both show a little bit of sign of that. That could be something that could make this business make some money. You set it right there, god forbid make some money. It never seemed that was his plan to begin with. Wall street loves amazon. I think what they have done and the last year is separate out the investments they want to have versus investors who are trying to play this ring for a shorter term game. I think they are a core Investor Base for people who want to own this thing for 10 years or so. It is just the biggest retailer online. What is interesting is the investments they made in logistics. They have 15,000 robots and 10 Fulfillment Centers in the u. S. They are making a very big investment into automating the way they run their Fulfillment Centers. The result really paid off. They shipped a lot more good with a lower fulfillment costs. That augurs the suggestion that productivity could show some real gains really fast. Only 10 of their for film and center so far and it is showing terrific results. Doesnt make sense that they will break out results for Amazon Web Services next quarter . Is that going to be a source of inspiration for investors who wax and wane on enthusiastic on how enthusiastic they are . I think they are required to do it by the icc. We dont know how big the businesses. Industry analysts and wall street analysts are all over the map. Amazon web services alone. They are going to break out those numbers. We can see it in the service numbers. You can see a massive acceleration in the quarter industry report. Beyond that, we know the u. S. Growth was 13 year over year. What we can see is this giant Service Business under the hood. Fantastic margins. All of our bloomberg west all of that source to come out here. I dont care if it is to guys with a garage or a dog. They are running their operations on one of the most important companies. Really come really crummy results from ibm. We are going to get separate numbers in the quarters to come. Google not feeling it. You know i love the googler. Hoover is my favorite tech a verb. Now you have matt miller. Matt miller is not a verb. Not even close. Really interesting results from google. Google is also facing the secular change. No one is more responsible than google themselves and their android operating system. When we saw sales growth slowdown to 7 , one of the reasons is more ads are bringing in less revenue per ad. We saw their quick growth was up there. The clock the cost per click declined again this quarter. It accelerated what everyone thought it was going to end. That is bad news for google. We have to leave it there. Do you like shake shack burgers . You live in california. We dont have the shake shack option. We thought there was room for growth. Our own Cory Johnson Bloomberg west editor at large. Back with more in just a few. Debating who will win a big race between the cars welcome to Market Makers. I am Stephanie Ruhle. Its not that bad. Last years puppy love Super Bowl Ad was the most shared ever on facebook and youtube. The Agency Behind it is looking to score big again. A new advertisement featuring another adorable puppy. He is a founding far Founding Partner at anomaly. Last year you were delivering the puppy, the hot chick the year, the horses. 50 million people. We are doing it again, this is the third installment. A couple of years ago it was brotherhood and puppy love. Now we have lost dog. It continues the story of best bud. So far we released it a day and a half ago. Racked up close to 20 million views. We will see how it performs on the big game. Help us understand the idea behind it all. It is relatively traditional at a time when Everyone Wants to go to a new school approach. Do you ever want to drink a budweiser . I can change that. Budweiser is the greatest not a lot of loggers can say that. Its an american brand. He doesnt even have the ad copy in front of him. I think it is Great American storytelling. Why not continue the story that was so successful last year . The jump is much higher. It is pretty bold for other for budweiser to do this. Add to have been serialized this way through the super bowl. When this all started, it was with the volkswagen commercial with the darth vader. They followed it up next year and it is a hard thing to follow. We decided that was something we wanted to try knowing we are going to get a lot of critics and a lot of people. How many attempts at this year and it up in the trash bin . This was your final product. What in what went into this . I want to understand the theory behind it. Youre always trying to do something better, trying to take a look at culture. At no time was everyone like lets just copy what we did last year. Was there another ad that was completely scrapped . Yes, but it will air on sunday. Budweiser has two ads in the super bowl this year. What are you doing to support this digitally . Them aware super bowl campaigns go today, if it is not digital it is not a credible campaign. We are either talking about the economics and the numbers behind the viewership or the advertising. That becomes a part of the conversation that happens. We heard a story about having an epic twitter fail. You can go wrong with the wrong message at the wrong time. If you want to capture more attention around what is quite a big investment talking about 4. 5 million. What you really have to do is extend the shoulders over that and get more value out of it. I think they have done it quite successfully. How challenging is it for an advertiser to make that decision . You guys cover wall street all the time. It is easier to measure the return. It is. That is where part of the hard decisions come in. Am i going to spend this much money during this time in order to support my brand . There are lots of models and analysis. You have to be credible socially and you have to get much more out of that 4. 5 million. I would love to see a 30 second Super Bowl Ad on a russian oligarch. It has been a hell of a day for shake shack. Shares are on fire. They debuted at 47. 50. They have come a long way since opening its long location in Madison Square park 14 years ago. Betty liu is on the floor of the u. S. Stock exchange. Its all yours. I am here with danny meyer. It is a big day for these guys. The stock is up 47. Congratulations. It is great to see you here. I know youre going to use these proceeds to expand to 400 shores in the next 10 years. Where are these going to be . We talk about a good plan of 10 shacks premiere in the United States that we intend to own. We are going to deepen our roots in the current markets. We are just launching in las vegas a few weeks ago. Later this year we are launching in austin texas. We are excited about the shacks this year and grown the on it were the years to come. How about overseas overseas growth . 27 of our 63 restaurants are international. An incredible dynamic business. We see a lot of opportunity in the u. K. We have a unique moment, where the world those who shake shack is. You are all about quality. One of the challenges is people is how do you keep that Quality Ingredients . How do you keep quality food as you are expanding exponentially on this . One of the things we have focused on his culture. How does it feel as a guest . How does it your for your community when i shake shack opens in your community . I am so proud that every time we open the shake shack the leaders tend to be people who have arctic and stars in one of our other shake shacks. You can rely upon the quality of food but also the culture. You will feel this uplifting human energy. To make a burger taste the same as it is here in manhattan as it would taste in tokyo or beijing howdy do you make sure you do that . We were unique in that even in our young age we have set up a Global Supply chain. We thrust into going up faster than we needed to. We can birth this on his own, it was birthed with a 30 year history. Now we have gotten really good at that. I wouldnt trade our team for anything. Am i you want to look at it and say it is great to have the long lines. Do you worry that there might be too much too quickly that still has yet to largely be proven to be larger Investor GrowthInvestor Group . We know that is a huge responsibility. Cooking one burger at a time one smile at a time for people. We are honored that so many people obviously have an interest in our future, which is a bright and long future. We are going to be working for them is as much as we are working for anyone else on the street. I cant help but notice that you rip yelling wing on a week where mcdonalds has very glaring struggles. I am curious for your point of view as you see we have modeled their business and keep the quality of food. What lessons do you take from mcdonalds . What we see is a Seismic Shift in peoples expectations of food today. People want no antibiotics in their burgers. My kids are grown to grow up in a generation of people that arent going to see fast food in the way it has been in over the last you decades. We are going to be out in front of that. We are going to try and capture that shift in behavior for todays consumer. I wouldnt have had any advice because i havent even there for so long. I just wanted at go with randy said. We are talking about burgers. A have been around for a lot of years. We wont be the first or last to do this. If you take something that beloved and simple and just do a couple tweaks the biggest one how do you source your beef . How did you hire your staff . How did you hire the people whose greatest pleasure in the world is making other people happy and caring for the communities . People are attracted to that. We hear a lot about the fast casually world. We believe shake shack is at the category of fine casual. We have a team of people led by this great ceo who can take the systems that fast casual nose and applies them to the choices and priorities that we have always made. The beginning of a new restaurant segment fine casual. Congratulations on your ipo. Thank you. Just put an exclamation point on the extraordinary devaluation that shake shack is fetching today, offering a 49. It has a market cap of 1. 75 billion. That is a price of 16. 5. What eric is trying to say is that is freaking crazy. 16. 5 times for one single stock. All they sell is a burger, a veggie burger, a hot dog, and some milkshakes. They are pretty dam tasty. No wonder why they are feeling so good. We will be back with more with jason the land. Here are the top headlines from around the world. The fate of two hostages held by a state still unknown at this hour. The execution deadline set militants set by militants. Officials are working to save the japanese journalists and Jordanian Air force pilots. They are demanding the release of a convicted terrorist as a part of a prisoner exchange. Pilot error may have caused the crash of air asia flight 8501 in december of last year. The pilots cut the power of Critical Systems before the plane plunged, according to two people with knowledge. It train drivers strike in paris brought paris is that brought europes busiest commuter lines to complete standstill. 100 million passengers were caught up as all trains on a line were completely suspended. One of the colleagues was assaulted by a passenger on wednesday. Here now is jason, back for another beat. You are the guy behind two of the most successful Super Bowl Ads of all time. As we know success tends to breed success. You have another client. What is it like . We are announcing it here. How challenging is it to think about advertising to appeal to a different kind of sports fan than it is for a super bowl family . Baseball is doing just fine in a moment. It is at an affection point. It is only the 10th commissioner of Major League Baseball history. You have something that is right for change. You have been on record saying we are going to do everything to make this game more engaging and modern. Were looking for to seeing how the game changes. Gambling, how about that . A little transition for you there. Professional. Ready . Im going to move on. It is the biggest day for gambling in the u. S. , both legal and illegal. We are talking about this super bowl weekend. There is no end to what you can bet on. The patriots are favored by two. You can be one of those box polls. Those hundreds of offbeat bizarre positions we got these from an Online Sports book. How many times will the nbc announcers say the words deflated balls . The over under is three. I definitely think more than three times. Maybe they are under orders not to say it, so it could be. That is interesting. The more you say it the fact of the matter is for the last week all anyone has said his deflated balls. Stephanie says 30. Ice and 30. I said 20. 30, 20, 16. How many times will tom bradys supermodel wife be shown on tv . The over under is 1. 5. There is no way it is going to be 1. 5. She increases ratings. They are going to show her all game long. They are going to show her 15 times. Do you think she is going to show going to do hair and makeup . Eric does hair and makeup before he leaves his house. Im going to say eight. I say 15. 11. Do you remember when they had her on the way out . That went viral. For the advertising expert, this one is for you. What will katy perry be wearing . Pants, shorts, skirts, or a dress . Them im going a skirt. Im thinking unitard. You say skirt, i say pants. I say shorts. Good luck to the patriots and the seahawks. Its going to be fine. Market makers will be back in just a moment. We have some breaking news on the political future of mitt romney. Remarks that romney will deliver to donors in a cost schedule at 11 a. M. Informing that he is not going to be running for president. According to the remarks, after putting considerable thought into making another run, i have decided it is best to give other leaders in the party to in the party the opportunity to become the next nominee. He would not reconsider that decision. The latest on mitt romney later. Live from bloomberg headquarters in new york, this is Market Makers with Erik Schatzker and Stephanie Ruhle. Welcome back. I am Stephanie Ruhle. I am Erik Schatzker. Mitt romney is out. He is going to kill supporters minutes from now that he has decided not to make a third president ial run in 2016. That is after many of his former aides and top donors indicated they are going to support somebody else, jeb bush. More on romneys decision coming up in just a couple minutes. The u. S. Economy expanded at a 2. 6 rate in the fourth quarter, slower than economists forecast. They plan cooling Business Investment and slowed government spending. Consumer spending jumped by the most in almost nine years. You could flame royal you could not flame broil hotter ipo if you try. Shake shack shares are booming this morning. More than double the ipo price of 21 last night. It gives shake shack a market valuation of more than 1. 7 billion. The Company Plans to use the 100 million of proceeds from its ipo to build more locations around the world. He currently has 63. Another sign the eurozone may be entering a dangerous period of deflation. It matches the biggest price decline in the history of the single currency. Unemployment ticked down to 11. 4 in december. It all underlines the challenges facing mario draghi a week after announcing a one 2 trillion system plan of quantitative easing. President obama wants or than 200 million move towards a new medical approach that would taylor treatment to your genes. They goal study the genetics to learn how to individualize care. For instance, cancer patient may undergo Molecular Testing to figure out which treatment would be the best match for his or her body. The president will announce this plan later this morning. More now on mitt romney. He is telling past supporters at this very moment on a Conference Call that he will not run for president in 2016. Chief washington correspondent peter cook is with us now. Peter, are you surprised . It seems a bit schizophrenic. Deep down it seems like mitt wanted to run. You could say, stephanie just a few weeks ago that mitt romney seemed like he was part of the 2016 picture. Im not totally surprised. The call has begun and mitt romney is speaking to those supporters. The message he is delivering effectively, is he feels confident he could win the 2016 republican nomination, that he could potentially go on to win the presidency, but it would have been tough and he wants to clear the pathway for other republicans to step forward and make their case why they should be the nominee and why they would have a better chance of winning whoever it is on the democratic side peter lets be honest, does you really want to subside and look to support his pperseers, or did he call all of his donors and top aides and they gave him the heisman . There is been defections to jeb bushs ranks, other candidates in the field. At least according to the statement posted by hugh hewitt, the conservative radio talk show host to obtain the remarks that romney is delivering, he said we would be able to raise the money we needed, not the same donors all lined up the way he did back in 2012. He would have had the Staff Support that he needed. He hadnt seen the defections there. He could have gone on and run this race. But he decided not to do it. This would have been an uphill fight for mitt romney. Is three times not the charm . That is going to be the biggest challenge, his own name, and the fact that he hasnt won hasnt won the race twice before. He has the most experience of anybody in the outfield, he has the weight anybody in the field he has the ways to raise money, and you could say that his arguments in 2012 would resonate today in a 2016 race. Do we have a sense as to whether romney could be earned wants to be, for that matter kingmaker in the republican race for the nomination . It all depends on whether he wants to move things around behind the scenes. I dont know what the legalities of that are, but after the 2012 election he disappeared for more than year and then eventually surfaced and talk to people like Mark Halperin and john heilemann. It was a while coming. He totally he didnt totally disappear, erik. He was on the campaign trail on behalf of governors and congressional candidates and he was a major draw. Absolutely, mitt romney could be a big help to whoever he ends up backing. That is a bigger question. Do you have a sense, of all the potential candidates in the field, who is mitt most likely to be drawn to . Does the name rhyme with shmeb shmush . Given all the politics and dynamics are, it is hard for me to imagine at least for the foreseeable future that mitt romney is going to back jeb bush. The resident tension between those two there has been some tension between those two camps and we have seen it play out almost publicly a little bit. Mitt romney will stay on the sidelines and let the shakeout and come late in the game to help someone out. You will be a help financially to any republican candidate, to the party as a whole. And to some extent his luster may be enhanced by the fact that he is stepping aside. He can still look like the guy who paved the way for other candidates who ran a Solid Campaign in 2012, came up short. An elder statesman in the party. How does he feel about my favorite new jersey governor Dallas Cowboys fanman hugger Chris Christie . Absolutely, there is a friendship there. Whether he gets a full endorsement, we have to wait and see how things play out in terms of the early contest in iowa and new hampshire. Mitt romney will be a factor in this race. He will not make or break an individual candidate at this point. If he was going to make or break this race, it would be by jumping in and he decided not to do that. Just as long as they dont highfive. Oh that highfive. So gross. Im not actually good at it, but we will give it a shot. And in a weird and then that weird manhug. If you look at the instagram and facebook feeds of new york power guys, jeb bush has been making the rounds in new york city to the same guys and the fact that mitt romney gave all that dough last term, jeb bushs shaking hands and kissing babies. Mitt romney, sorry brother. Thank you, chief washington correspondent peter cook. Gadget geeks, listen up. We are talking to the president of panasonic computer product lines. Guess what else it is . It is friday, time to play the yearbook again. This is a sports figure who graduated from Little Rock Arkansas High School in class of 1960. That is all our producers are telling us. Tweet us your guesses. In us got to be super bowlthemed so it must be someone in the football universe could but ive get to tell you site from being a bit of a blockade blockade, i dont know who that is. Do you . Not yet. That means he is going to cheat. Welcome back to Market Makers. I am Stephanie Ruhle with my partner, Erik Schatzker. Russias central bank unexpectedly flat. Its me interestrate earlier this morning it is a sign that lessening the impact of the recession is taking precedence over stabilizing the ruble which is falling to new record lows this morning. Western sanctions and plunging well have hit the russian economy hard. The European Union governments are ready to slap russia with more economic sanctions. The eu wants to prohibit the export of energy explanation technology, and the extent of the blacklist to 132 people. Russias ambassador to the eu is simply not phased. He tells Ryan Chilcote that the penalties are just not working. They are not working in political terms. They may be having an effect on both sides of the economic area, but not politically. Talks are scheduled to resume today in de la rues over the conflict in belarus over the conflict in ukraine. The Chinese Companys affiliates are valued at 15 million. The company, which includes alipay has been under the control of chairman jack ma since it spun off the finance operations into a new company back in 2011. Consumer is a brutally competitive market, unless of course you are apple. Samsung has struggled phillips has struggled, and lots of onetime competitors arent even around anymore. Panasonic is still here and it is betting big on hd tvs unveiling a new lineup at the Consumer Electronics show. How does a consumerelectronics company make all the right moves in this environment . How tough is it to decide where you want to be competitive . I think panasonic we are a 100yearold company, about 100 billion. For us the landscape isnt just about consumer technology. It is about b2b. Some of our competitors like samsung of focus primarily on consumer could we have diverse like our folio into beta be as well. On consumer we are not just about tvs anymore. We did make a big splash this year with our 4k lineup and it was more than televisions. It was camcorders cameras, bluray players, etc. We have also branched into panasonic beauty. We have technology in hairdryers that infuses moisture. Were going head to head with gopro with wearable technology. And of course, we are known for court entertainment. But from a beat of the perspective, we are in airplanes, cars and we have also diversified on the consumer level but how does the big splash at ces translate to the bottom line . Everybody loves a super cool presentation, but going head to head with gopro, when i think of what people use for on body cameras, it is all gopro all the time. And that is one thing we are changing this year. We are going into a concept called alternative showrooming. Most people are used to going into a traditional brickandmortar store but they are not used to expensing the technology. In the area of wearable technology, we have partnered with Life Time Fitness. Their advocates for our product. People can go into a Life Time Fitness and try on the wearable camera and see the online video of what they are doing. We demonstrate that the idea is to create an immersive experience and let people try it before they buy it. Are the spartan aces paying you . You are talking bottom line here. It is the total relationship we have with spartan. They are big advocates and i think in the day if digital marketing, advocacy is almost as important as the amount of money spent on marketing dollars. How do you, or how does the company decide what panasonic stands for . I kind of know what apple stands for. I know what google stands for. I know what microsoft stands for. It is harder to tell what masonic stands for when you make a tv to cost several thousand dollars, you make a fantastic do you have hair trimmer . I do howard stern likes that hair trimmer. You have a digital camera that takes amazing video and at the same time you have a vacuum cleaner. At the end of the day our slogan is a better life, and we view ourselves as a Technology Authority company. But when i look at the beard trimmer talk about another product can we talk about another product . Vacuum cleaner, he does not inspire me to go out and spend several thousand dollars for the 4k tv. The vacuum cleaner was picked up by google in the alert section and that came from the b2b site and the factory side. We have some of the cleanest factories in the world, like we are doing the factory for tesla. We took that Robotic Technology and put it into a vacuum cleaner. It gives us a lot of flexibility. The issue is more in the minds of the consumer, making sure they are aware that some of the most powerful technology you find in planes and automobiles and in the teslas are the same technology we are bringing how do you do that . We have a five pronged approach. We are doing a lot of digital marketing, a lot of alternative showrooming. From my background, it is always important to a celebrity voice and authentic voice when blackberry tied themselves to alicia keys, that celebrity voice went flat. Coming from my back on, we are careful about who we can guess celebrities. We are picking a wide variety go with erik and the beard trimmer. If hes interested. I dont have a beer, if you can notice. Given the weakness of the japanese yen, do you feel like you have an advantage in the market . North america is one of the growth areas because we still have a growing company and gdp. Obviously, we are in a lot of countries with panasonic, but north america is a growth market. Thank you for joining us. Nice seeing you could i will send you one of those tremors. Who knows what howard is doing with that . More on mitt romneys decision not to want to we will be speaking to our political grew superstar, john heilemann, the tall one. The word is out, mitt romney says he is not running for president in 2016. Here he is talking to supporters on the phone a few minutes ago. After putting considerable thought into making another run for president , i decided it is best to give other leaders in the party the opportunity to become our next nominee. John heilemann, Bloomberg Politics managing editor and cohost of with all due respect is here. Server and a m sir and maam, good to see. He always finds a way to make me feel old. I would not have been surprised if he said he was in and i wasnt surprised you thought it was a coin toss. He was on the fence and three weeks it was really only three weeks we had the wron romney boomlet. After more than year of saying his wife didnt want him to run, he wasnt going to get income he seemed to give serious consideration to doing this. Were back to where we were three weeks ago. This is never something that he has not been racing towards this conclusion of running for a long time. He ultimately came down on the side of no. Doesnt shock me. There were a lot of signs from his world that you might do this but im not shocked. Do you think he came down on the side of no because over the last three weeks he hasnt gotten the support . No. I think the things my partner Mark Halperin has a very good piece on our site bloombergpolitics. Com. Going into romneys had to he looked at public polls, private polls, and said in the statement just now that he thought he was leading in the early states and if random he could win the nomination. That is not what put them off. That is ultimately what ultimately put him off the key words here are im convinced we could win the nomination, he said just now, but fully realize it would have been a difficult test and hard fight. I would have had the best chance of beating the democratic nominee for that is before the other contenders have the opportunity to take the message to voters. What i think was going on with mitt romney is he looked at this and said today im the best republican to beat Hillary Clinton, but what is going to happen over the next year is a vicious brutal, ugly republican nomination fight. At the end of that fight, especially with Hillary Clinton running, we all assume essentially unopposed whoever the republican nominee is is going to be in a really bad place. I think he looked at that and thought i dont know if once i come through that fight i will be in the same condition im in today and that is what put him off. Ah, i see your reasoning. I read it in a different way could i thought he was being generous and said i havent heard from my fellow contenders so they may end up having a better message that mine. No, i think what hes saying is that this is going to be a brutal nomination fight and someone else inside the party may be better who does not have the history that he has and might emerge from that fight less escaped than he would and then it and his calculation came down to that. Who is he going to back . One of the things that mark reports in this piece that is interesting to me and contrary to what a lot of people believe is that he has a very dim view of jeb bush. He and his wife said very positive things about jeb bush but apparently privately he has been very scornful of bushs political skills. Why . He does not think he has what it takes is a political performer and his business record. Mark paraphrase jeb bush is a smalltime businessman, not a great political performer. Being a bigtime business guy hurt mitt romney. You can argue this with mitt romney. Im just saying what mitt romney thinks of jeb bush. He is dismissive of bush and knows very well of some of the problems that might work for Chris Christie. You might see romney going in not a direction some people would expect. John, thank you so much. John heilemann of Bloomberg Politics. Live from bloomberg headquarters in new york, this is Market Makers with Erik Schatzker and Stephanie Ruhle. Welcome back to Market Makers. I am Stephanie Ruhle. I am Erik Schatzker. Lets take you to achieve markets correspondent, scarlet fu, for a look at the european close. The backup for the march out of equities and rush into sovereign debt is the plunge in european cpi the surprise rate cut from russia. The stoxx 600 posing down but still ending with the best start to a year since 1989. Dax got within 20 points of a new high before slipping. German bund is 31 basis points, record low. Take a look at the russian ruble. It shows how russia is going to sacrifice the value of its currency and risk more inflation in order to pull itself out of recession. On an intraday basis, google is still not and a record low. Mark chandler at Brown Brothers does expect the ruble derivatives of those lows in the coming weeks. Lets take a look at russian stocks. Rss is the Exchange Traded fund tracks russian stocks. At about a fourwe glow, more than 3 . This is priced in u. S. Dollars. If you look at how the micex index price in russian rubles as performed up 11 , whereas the rss has fallen by a third of its value and will probably fall a little bit more as well. Thank you so much, scarlet could when we return, the social media phenomenon who has taken instagram by storm. And my action going to say when he is known as . The fat jew. If you are on instagram and you dont follow him, i am about to rock your world. Your head will follow after his stuff is so dam funny your head will fall off. His stuff is so damn funny. Birch fox disrupted the Beauty Industry when it convinced consumers to pay 10 a month for free beauty samples. How does the company curate a culture that continues to think outside, unintended, the box . Take a look. It is one of the hottest startups in new york. In 2010 at the start of the company as students they started the companies students at Harvard Business go. Nearly five years later, it is valued at half 1 billion. We are retraining women and men to think about grooming differently. Every month, birchbox sends boxes full of beauty symbols, raking in 96 million in sales. That is just from female customers. It also sells mens boxes and offers full sized products on its website. Birchbox works with 800 Beauty Companies but they will still fight for brands attention. There is a lot bigger businesses out there that Brand Partners are focused on and we need them to focus on birchbox. One way they do that is through their office. Our goal was to have it feel like a startup but also like a fashion company. When our Beauty Brands come here for meetings, they are impressed by the style but also impressed that we are new, disruptive snappy and innovative. Birchbox has had four offices in new york city. We are like a hermit crab that keeps outgrowing its shell. It was like the physical manifestation of everything we have created. More than 200 employees work at the new york is from doing anything from writing code to wearing hats. We want things to feel comfortable and homey. They have the startup standards like a pingpong table, unlimited coffee, and a gong. You can pump iron in the office jim or get down to business and creative conferences. People are most productive when they feel like they can be themselves. If they want to sit on the bouncy ball if that means double to better work, we are all for that. All right, there you have it the vergebox birchbox ladies. Have you ever used this . Me . No. They figure out what you like and send you the samples and it is a late 10 i think it is a genius business. This is a much, much bigger way because you are talking about so many different brands. This is hurting traditional beauty counters in apartment stores. Birchbox, its the way. I got one problem with it. The stuff pals up. One of my daughters did the thing for ol and you cant use that many samples. For it while and you cant use that many samples. Guys, ego finally good it is friday. You will have to guess who this person is. I am saying it is a sports a guy. Graduated from North Little Rock high school in arkansas in 1960. That is all the producers are telling us. But you can give us the answer. We have got Something Else when we come back. An interview i have been waiting for for such a long time. I am a super fan. Look at that midriff. Look at that body that hair, that style. This is the man who is the influencer right now. Forget don draper in mad men. Q1 and only fat jew, when we come back. Here on Market Makers it is time for the top headlines around the world. Qatar airlines has bought a stake in british airways, 1. 7 billion. That means a closer partnership promising access to the americas. For b. A. It will further that Airlines Goal of being the top global brand. The Chinese Company ali babas affiliates and financials is valued at 50 billion. It has been under the control of chairman jack ma since it spun off operations into a new company in 2011. Now for the most logical segue of all time. Our guest needs no direction at least if you are as active as i am on social media. Maybe you have seen him strolling around manhattan in a dayglo thong or hanging with hollywood alister. Would you believe it, this man is the influencer. Most of us know Josh Ostrovsky from his outlandish instagram feed, the fat jew. Companies are hoping he is the answer to their social Media Marketing campaign. Here now, the one, the only looking good, brother fat jew. Boom, boom, boom. Im in a half shirt its friday. Its more than friday, its super bowl weekend. We have copies like fritolay spending 4. 5 million for 30 seconds of advertising. This law is that all in the past, complete baloney . Heres the thing look at him. There is a Super Bowl Television sweepstakes to be one, who will have the best commercial, talking babies or whatever. Now there is a branding internet component where all of these brands are paying people like me to do outlandish super bowl stuff not on tv, but things are much more awesome. There is only so much you can do on television. I shot commercial yesterday that will happen on super bowl on the internet, when sitting in eight bowl of major company. I cant name it. Major. We had the guy here who made the budweiser ad hot chicks and beer. That is what americans love it how do we go from hot chicks and cars to this . Ebola chile. Im a bowl of chili. I am all of those things in one. You think of freedom and theres nothing more free than sitting in a bowl of chili with girls. My grandmothers 86 and she ended up there is about Like Campaign on the internet. Hold the phone. Whats her name . Anne. She got a tramp stamp tattoo . It is the grandma emoji from your phone. You ever see the grandma emoji . On tv they dictate what it is going to be. On the internet, they come to me what is the secret . Whats working . Do you know . Honestly, giant bowl of chili and grandmas tramp stamp. Is it all calculated . There are things we all think is awesome. Pizza. You would be a monster if you didnt like pizza. Breasts. Things you know the internet loves. Hold on, the internet loves pizza and breasts . I am the internet scientists and im telling you that is 100 fact. Do you think the chive is a delivered a derivative of what you do . No, we are all in one giant, happy internet rave together. Seven years ago i wouldve said i want to sit in a giant bowl of chili and they would have said thats too much. Now they say it is perfect. You have how many instagram followers . 2something million . How do you know what to charge . What is 2 million instagram followers were the two and worth two and advertiser . I make outlandish demands and we work from there. It is not just about money for me. These kinds of things can fuel more antics. Hey, bud light, you can amy this amount of money but i wanted to give me 100 football helmets full of for emily. Full of c guacamole. Are you the diva of internet like a fat jewish mariah carey. Are you going to get a reality show . Im doing one right now. Dick wolf of law and order. Not like, nightclubs. Give us a taste. I dont want a taste of that i understand that i went to a haitian voodoo ceremony, and over 65 s m party, frat houses. Are we ready Forward Association . One more did you ever have a good job . Regular job . Yeah, i was of the titers. Obviously i was eight when dieters. No, obviously never a podia trist. What did you study . How much money did you make in 2014 . My tax return ive got a great guy. Not what im asking. How much money did you rake in . Enough to make my dad understand that this is a real thing. Does that put some sort of number in your head . I can go to tampa anytime i want. What do you have to earn for your dad to stop hating you . You doesnt understand why this is all working. He is from russia, he has been working in a factory. They didnt do that in russia in 1960. They didnt do that anyway. We will do word association. Ready . Bill cosby. Oh ah. Yeah, no. Betty white. Babe. Totally babe. Shake shack. Carbs. Better than pizza . No, definitely not. Come on. You ever see betty white 50 years ago . Sexy. Smoke show. Mitt romney. Smoke show. Love when that guy wears jeans. He tries to connect with the youth. He is like yolo. Stephanie in a beige cardigan. Yeah perfect. Seasonal. What do you think of these other instagrammers who are trying to do your dance . Anybody can pull photos on the internet, you know what i mean . Thats not what it is. This is magic. They are not saying anything. There is no commentary on these things. Second theyre are not sitting in china bowls of chili. Who do you admire . As my heroes . Oh, thats a great question. Warren buffett yeah, warren buffett. You are just saying that on bloomberg television. No im serious. Right, because im on financial television. Warren buffett, magellan, phil jackson, steve harvey . That guys great. I have my favorite fat jew instagrams. I love wutang clan could what is the favorite image you have ever posted . I posted an image once of a kid who, i guess, acted like an old im not going to school. His dad gave him a haircut in the back and bold in the middle, like a middleaged man here c haircut. You want to act like an adult, get a haircut like an adult. Catch him on the super bowl. We are getting very serious on bloomberg tv. It is time for the yearbook game. Who is this man . He graduated from North Little Rock high school in arkansas in 1960. He is a sports figure. Stephanie, did you guess . Super bowl edition. I got it from a viewer Joseph Feldstein the one, the only jerry jones. Lots of people got this one. They did. Super bowl edition i was hopelessly clueless. You know who would have gotten that . The one and only Chris Christie. This is the winner Dallas Cowboys president and general manager jerry jones. We like tweets with a flourish could im not sure this is enough flourish. Flourish . What does that even mean . Ok, the super bowl. Who do you want to win . I dont really have a dog in this hunt, honestly. Ok, lets bet. Seahawks emotionally, i would go with seattle. Ok i will go with the new England Patriots because my sons are tom brady fans. Last year the super bowl was here in new york was in such a good game. Are your sons going to play football . No, they are not. Ok folks, that is it for fridays show. 56 minutes past the hour. Were taking you on the markets. Scarlet, who do you pick for the super bowl . I dont even know whos playing we just told you what my saying . My husband is a 49ers fan so i have to go with the patriots but it just fills me with conflict. Dont make me do this. U. S. Stocks are closing out a losing month with declines. The s p 500 heading for its biggest monthly drop in a year. Weaker than expected fourthquarter gdp in the u. S. A plunge in european cpi sending treasury prices higher. 1. 66 right now. Wrubel weakening beyond ruble weakening beyond 70. Vix currently at 20. 36 to it averaged 19. 11 for all of this year, or the first month of this year. This is after it averaged 14. 5 in the second half of last year. I want to bring in Michael Mckee from economics editor, on the data we got this morning. We know it could not keep up the 5 annual rate. Traders got the trade on todays numbers. They have to make decisions based on what will be happening in the future and generally what they think, what economists are saying is that this number will be revised higher. They have to estimate what they are and the general feeling from the numbers we have seen is that the trade figures trade deficits are going to be narrower. That would pitch first gdp higher, perhaps over 1 . Another component of this report todays data, was the employment cost index. Why is that important . The fed has been looking at wages, particularly janet yellen. Labor market slack is going down. We didnt see any change in the fourth quarter. Copies reset wages once a year. Companies reset wages once a year. There is also the fed president james fuller who make comments today. Do we know anything new about the fed possibly affecting . The feds way of thinking . They are on course for a midsummer rate increase. Unemployment would go so low that they would have to move. The fomc release. He says it did not have special meaning. No special meaning, but im sure investors will look at that differently as they always do. Mike mckee, economics editor. Money clip is up next. Welcome to money clip where we bring together the best stories, most important people and most important business news. Fries, burgers, and a big pop. Welcome to the stock market. James miller says it is time to end the zero Interest Rate policies and there are those that begged to differ. For the second half of the show we are all about the super bowl and the game experience. Going on a private jet. And the marketing blitz. What