it back now will necessarily right that wrong for various reasons, because other services such as netflix have caught up and overtaken the bbc in some areas. but given the arguments that fiona campbell was making, if we accept that they are persuasive, why weren't they persuasive six years ago, when other people were making just the same arguments for not getting rid of it in the first place? well, i think what's changed between now and then is the bbc's realised that it's got an existential crisis in terms of young audiences, and this is its big play to try and win them back in some respects. now, you can talk about the mechanics of that and whether it will work or not. fiona herself — fiona campbell, the controller of bbc three — has talked about it enhancing the sort of content discovery ecosystem. in other words, that means another screen through which young people can engage with bbc content