to be wary of? is this something to try and work alongside? i don't know if it's to be wary of. i think we're seeing this really interesting thing happen now where some journalists are going independent. they have really big twitter followings and loyal audiences and are going off on their own and joining sub—stacks. so i think that's something to watch for traditional news rooms, but i don't know that patreon is really necessarily a threat to news outlets. what of other social media companies, though? we've seen launches of, quote "content creator funds" by facebook, by tiktok. is that what they're trying to deal with now? they're suddenly thinking we need to do something different here? yes, i think tiktok and the pandemic have just been such big drivers of this. tiktok has totally up—ended the creator ecosystem.