you know, they're saving around two thirds of their herbicide, so they're only applying a third of their herbicides. so that's significant from a cost perspective. at this year's show, we're focused on the cotton production system. as we go through each of these steps, we've been focused on how is this done in cotton production? and you get to this part of the booth and we're talking about when we harvest cotton and the importance of traceability in cotton overall. so, for example, every bale of cotton that comes out of the field has an rfid tag in it. so think about an apple airtag in each bale of cotton. and that's really important because traceability matters. so it's notjust data in terms of to help farmers grow their crops. it's also data for the whole kind of chain to the finished product, of chain to the finished product. the entire value chain. and that's the unique opportunity we have because of what we can do with data in terms of collecting it and turning that into meaningful insight for our customers, but also to make their lives easier because they're being asked for more and more information on their crops. in this case, cotton that was grown,